Paid Media Manager - Rocket Clicks

• pushing businesses, individuals, and entrepreneurs that want to grow faster

• businesses, individuals, and entrepreneurs that want to lead in their industry

• we measure success based on our ability to drive revenue and increase profitability

• 1,000 Revenue Barriers Surpassed

• 1,000 PPF Goals Achieved

• $35MM in Revenue at 20% EBITDA

• Proactive - We create change rather than reacting to it. We anticipate future opportunities and act to address them in advance.
• Disciplined - We stay committed to our tasks and goals, not straying despite difficulties or temptations.

• Candid - We communicate directly and transparently, without being overly concerned with diplomacy or avoiding offense.
• Empathetic - We strive to understand and share the feelings of others, with their perspectives as the lens for our interaction.

• Accountable - We hold ourselves responsible for the outcomes of our decisions and accept the consequences of our actions.
• Results-Oriented - We start with the end in mind. We prioritize efforts that lead to measurable outcomes, emphasizing productivity rather than busyness.

Position Summary

Performance Objectives

• Own strategic decisions within paid media including platform selection, messaging map, creative deployment, optimization emphasis, targeting criteria
• Execute Rocket Clicks playbook for the particular client industry
• Ensure account execution follows company First Principles methodology
• Analyze performance data for monthly and quarterly reporting
• Own and delegate paid media tasks within weekly sprint planning framework
• Ideate experiments for client accounts designed to produce the highest likelihood of performance improvement
• Work with design and editing partners to ensure campaigns are using the most compelling ad creative
• Manage media mix and budget allocation across ad platforms to achieve results and stay within client expectations
• Act as Quality Assurance for all conversion tracking, quickly identifying breaks that would render reporting less valuable
• Document client-specific tasks for delegation to other team members
• Attend client meetings as subject matter expert
• Audit other client accounts and prospect accounts for opportunity harvesting and strategy validation
• Contribute to iterative documentation improvements of industry team and paid media discipline

Capabilities & Key Competencies

• Ad Spend Management: Successfully managed a monthly ad spend exceeding $100,000 across multiple brands and accounts.
• Strategic Development: Developed and executed integrated advertising strategies across multiple platforms.
• Digital Acquisition Expertise: In-depth understanding of modern digital customer acquisition funnels and their implementation in campaign planning.
• Roadmap Planning: Effectively maintained a six-month roadmap for initiatives and tasks, ensuring strategic alignment and goal achievement.
• Performance Tracking: Expertise in managing and reporting on key performance indicators (KPIs) to track and optimize campaign success.
• Forecasting and Budgeting: Skilled in forecasting and budget planning for extended periods beyond six months.
• Conversion Tracking: Experienced in setting up and resolving issues with conversion tracking for digital analytics and ad pixels.
• Paid Search Proficiency: Proficient in using Paid Search platforms such as Google Ads and Microsoft Ads.
• Paid Social Skills: Advanced skills in Paid Social platforms, including Meta Ads, LinkedIn Ads, and TikTok Ads.
• Programmatic Platforms: Knowledgeable in Programmatic platforms, including StackAdapt and Simpli.fi.

• 4-year college degree or equivalent experiential knowledge
• Prior experience working in a professional services organization
• 3+ years professional experience in digital marketing, 2+ specialized in paid media
• Prior experience working with or for Lead Generation companies

• Prolonged periods sitting at a desk and working
• This position may require up to 10% travel

• Open Paid Time Off (PTO)
• 401(k) with 4% company matching
• Health, Dental, Vision
• Performance Bonus Plan

PI253492471