Paid Media Manager at The Planet Group

Planet Interactive is seeking a Paid Media Manager to join one of clients, an award-winning digital marketing agency.

Salary: $75,000-$85,000 depend on experience
Hourly Rate: $40
 
Paid Media Manager Responsibilities: 

• Develop, implement and optimize campaigns for assigned accounts
• Identify asset requirements and specifications required to create a high-performing experience across programs
• Day-to-day program management including targeting, developing keyword sets, bid management, tactics, and audiences 
• Ensure all budgets, ads, and ad copy have proper approvals, including secondary QA for all newly launched media
• Audit and provide gap assessments for assets
• Gather metrics and provide key insights into performance, including all client reports, ensuring timeliness for completion and accuracy
• Ensure campaigns reach or exceed campaign objectives through data-driven techniques and practices
• Communicate campaign performance and status to key stakeholders

Paid Media Manager Qualifications: 

• A personality that really thrives on seeing results and campaign successes
• Proficiency in Paid Social, with an understanding of the overall media mix within a campaign
• A master at explaining performance to internal and client stakeholders, and at identifying actionable insights for the utmost value 
• Strong attention to detail with the ability to manage projects from start through optimization
• Experience in media reporting, someone who is a stickler for data integrity
• Demonstrated ability to prioritize and meet deadlines
• The curiosity and ambition to be a cross-channel SME, and the drive to display true thought-leadership in Paid Media
• Solid experience with Meta, and ideally other main social platforms (Snapchat, LinkedIn, TikTok)

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