Paid Media Senior Analyst (2208) at Accenture Federal Services
ARLINGTON, VA 22203
About the Job
Paid Media Senior Analyst
at Accenture Federal Services
Arlington, VA
At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.Join Accenture Federal Services to do the work you love in an inclusive, collaborative, and caring community, where you can be empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more.
Join us to drive positive, lasting change that moves missions and the government forward!
Paid Media Senior Analyst
Description: Provide strategic, data-driven digital media consulting and help our federal clients create innovative customer experiences to improve digital marketing effectiveness. Candidate will support omnichannel paid media buying, campaign QA, monitoring and reporting to enable a digital marketing campaign. Experience with paid media buying across Facebook, Google, and Programmatic preferred. Must be willing to participate in a brief marketing and media skills assessment during the hiring process. Must be able to obtain a Public Trust. Requirements include but are not limited to 1) must be a U.S. citizen, dual citizen, or permanent resident; 2) ability to pass a full background check including a drug test; 3) has lived in the continental U.S. for three of the past five years.
Role Responsibilities:
- Own campaign execution of media plans across multiple ad platforms on a daily, weekly, and monthly basis.
- Monitor media expenditures and update campaign budgets.
- Provide team with daily spending and performance updates.
- Evaluate and provide direction and updates to internal teams on key media plans and recommendations.
- Assist with execution of creative materials, including partnering with internal Marketing and Creative teams to communicate deadlines, specs, and ensure flawless creative delivery and media launches for our campaigns.
- Assist with creating and maintaining campaign presentations for clients and media / marketing leads.
- Assist with competitive research to stay up to date on media tech and platform developments.
- Help brainstorm and develop new media innovations.
- Attend internal meetings to provide relevant updates and represent media team’s efforts, as necessary.
- Provide weekly updates on media team’s efforts regarding deadlines and campaign details.
- Provide client with updates as needed.
Core Skills:
- Familiarity and experience working with social media channels and advertising platforms (including but not limited to Google Ads, Facebook/Meta Ads, and Programmatic DSPs).
- Demonstrated quantitative, critical thinking, and analytical skills.
- Strong written and verbal communication skills with the ability to effectively interact with and present to all stakeholders.
- Proficient in Microsoft Excel and Power Point, including charting and graphing functions.
- Demonstrated ability to interpret and provide analysis of web metrics, along with independently and proactively constructed analyses.
- Self-motivated, organized, and high levels of attention to detail.
Basic Qualifications:
- Bachelor’s degree or Master’s degree
Preferred Qualifications:
- Digital agency experience preferred.
- Hands-to-keyboard experience working within 1 or more ad platform.
- Certification in Google or Meta Advertising.
- Experience managing multiple stakeholders both internally and externally.
As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, New York, Washington, and the District of Columbia. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.
The pay range for the states of California, Colorado, Hawaii, New York, Washington, and the District of Columbia is:
$62,100—$120,000 USD
What We Believe
We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here
Equal Employment Opportunity Statement
Accenture Federal Services is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Accenture is committed to providing veteran employment opportunities to our service men and women.
For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement.
Los Angeles County Information Only
If you live in or expect to work from Los Angeles County if hired for this position, please review below for important additional information.
Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed in the job posting, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Requesting An Accommodation
Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you are being considered for employment opportunities with Accenture Federal Services and need an accommodation for a disability or religious observance during the interview process or for the job you are interviewing for, please speak with your recruiter.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
