Paid Media Specialist - Shelton Group

Shelton Group is the nation’s leading marketing communications firm exclusively dedicated to the sustainability sector. We help some of the most powerful organizations on the planet gain a market advantage by doing the right thing for people and the planet. How do we do it? By gathering rich market insights that help our clients make the right environmental and social purpose commitments, develop more environmentally friendly products, evolve what their brands stand for, and fuel the right stories and market engagement campaigns.

We are looking for an experienced Paid Media Specialist to assist in the execution of programmatic, social media, Google Ads and other paid media activities for our clients. You will directly own the planning, execution and effectiveness of all paid media campaigns for multiple agency clients.

Open to various locations, prefer Eastern or Central time zones.

Responsibilities

• Design, Execute, and Maintain best-in-class, ROI-Focused Pay Per Click/Display campaigns
• Conduct thorough keyword research and audience analysis
• Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy (if appropriate), bid prices, cost per conversion, cost per click, audience optimization, etc.
• Optimize existing PPC campaigns for new clients
• Troubleshoot, problem solve, and find creative solutions to client-specific needs
• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
• Compile monthly PPC Reports for our clients with personal comments and analysis of campaign performance against client-specific and industry benchmarks.
• Recommend and consult with clients, account team and digital team for any new ads, content or landing pages that should be created in order to promote higher campaign performance
• Set up Conversion Tracking & Retargeting Pixels
• Conduct in-depth competitive analysis within our clients’ locations and industries
• Research to stay on top of the latest trends in PPC advertising
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media (PPC, Programmatic, Social, etc.)

Required Skills & Experience

• Bachelors degree in Marketing, Advertising or Business Administration
• 3 years of relevant hands-on paid media experience
• Work cross-departmentally to align campaign strategies and goals across the organization
• Provide ongoing actionable insights into campaign performance to relevant stakeholders
• Define, measure, and evaluate relevant paid media KPIs
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media (PPC, Programmatic, Social, etc.) - Specific experience with Meta platforms ads, some programmatic (stack adapt, choozle, etc) and Google search/display
• Oversee and manage overall paid media budget for multiple clients and  campaigns. 
• Self Starter, Self Motivated Work Ethic
• Critical, Forward Thinker
• Prefer Google Ads Certified
• Prefer Google Analytics Certified
• Prefer Google Tag Manager Certified
• Excellent written and verbal communications skills
• Proficiency in Google Docs, Word, Excel, and PowerPoint
• Highly organized and must be able to multi-task, handling several tasks/projects at one time

Things we're looking for:

• High collaboration skills and a can-do attitude.
• Someone that's ready to share ideas, create results and a passion for digital marketing that is conveyed through your ability to drive results for our clients.
• A personality that fits with our team; we are interested in someone who is intelligent, works hard, values teammates, and makes our team better.
• A personality that is self-motivated; you'll be asked to work through multiple priorities. We expect you to be able to put together a plan and execute it.
• Someone who seeks out information and is teachable. The nature of our business lends itself to frequent changes in and progressions of technology. This means we're looking for someone who loves to learn.

We don't expect you to match every criteria, but you should have solid experience and a firm technical marketing background. You should also be self-driven to dive deeper into the technologies and solutions that you'll be working with, while also making recommendations for how we can grow.

Who We Are:

As the largest global pure play sustainability consultancy, we partner with the world’s leading organizations, creating innovative solutions to sustainability challenges and unlocking commercial opportunities that meet the needs of today while preserving opportunity for future generations.

We know that creating a diverse, equitable and inclusive work environment is an essential part of making our company a great place to build a career. We also see our diversity as a strength that helps us create better solutions for our clients. Our diverse team of world-class experts supports clients across the breadth of their organizations to operationalize sustainability, underpinned by our deep technical expertise in addressing their environmental, health, safety, risk and social issues. We call this capability our “boots to boardroom” approach for its comprehensive service model that allows The Shelton Group, an ERM company, to develop strategic and technical solutions that advance objectives on the ground or at the executive level.

ERM does not accept recruiting agency resumes. Please do not forward resumes to our jobs alias, ERM employees or any other company location. ERM is not responsible for any fees related to unsolicited resumes.

ERM is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Thank you for your interest in The Shelton Group, an ERM company!