Paid Media Specialist - HR Pals

About Our Client

At our client, they don't just own and operate home services brands - they drive their success through smart, data-driven marketing. They manage HVAC, plumbing, and electrical service brands, helping them thrive with innovative strategies that reach both B2C and B2B customers. They believe in blending cutting-edge technology with a personal touch, ensuring their marketing delivers results for every brand we support.

That's where you come in. They are looking for a Paid Media Specialist to join their team and take charge of their paid media campaigns across platforms like Google Ads, Facebook, and LinkedIn. If you have a passion for paid media, enjoy using AI-driven tools, and love finding the perfect way to connect with customers through data, they would love to talk to you.

What You'll Do

As their Paid Media Specialist, you'll manage and optimize paid campaigns across various digital platforms, making sure they are reaching the right audiences and driving results for their brands. You'll collaborate with the team and leverage Albert.AI, their AI-powered marketing tool, to keep campaigns running smoothly. You'll dive into data, refine strategies, and bring new ideas to the table to ensure they are getting the best ROI.

Here's what your day-to-day will look like:

• Manage Campaigns: Run paid media campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn.
• Collaborate with AI: Work closely with AI to refine targeting, optimize budget allocation, and monitor real-time results.
• Keyword Research: Use tools like SEMrush, Google Keyword Planner, and Ahrefs to find the best keywords for our clients paid search campaigns.
• Competitive Research: Stay ahead of the game by analyzing what competitors are doing and helping our client find new ways to stand out.
• A/B & Multivariate Testing: Experiment with ad creatives and landing pages to see what works best, then use those insights to improve future campaigns.
• Analyze Performance: Track performance metrics like CTR, conversion rates, and cost-per-click, then adjust strategies to get the most out of every dollar.
• Collaborate: Work with our clients creative and marketing teams to make sure everything from the ads to landing pages aligns with our clients goals.
• Optimize for Conversions: Focus on improving conversion rates by tweaking ad copy, creative, and landing pages using tools like Optimizely or Google Optimize.
• Audience Insights & Segmentation: Develop and refine audience segments, including retargeting and lookalike audiences, to make sure our client is reaching the right people.
• Stay Up-to-Date: Keep tabs on the latest trends, updates, and privacy regulations in the digital ad space, and make sure our clients campaigns are compliant with all the latest rules.

What You'll Bring

We're looking for someone who's comfortable balancing the technical side of paid media with creative problem-solving. Here's what we'd love to see:

• Experience: 3+ years managing paid media campaigns on platforms like Google Ads, Facebook, and LinkedIn.
• Research Skills: Experience using tools like SEMrush, Ahrefs, Google Keyword Planner, and SpyFu for keyword and competitor research.
• AI Familiarity: Experience with AI-driven marketing platforms like AI is a plus, but we're happy to teach if you're willing to learn.
• Analytical Mindset: You're comfortable diving into the data, analyzing results, and using insights to make campaigns better.
• Certifications: We'd love to see you have one or more of the following certifications:
  • Google Analytics Individual Qualification (GAIQ)
  • Google Ads Certification
  • Facebook Blueprint Certification (like Facebook Certified Buying or Planning Professional)
  • HubSpot Inbound Marketing and/or HubSpot Ads Certification
  • Microsoft Advertising Certified Professional (Bing Ads) - preferred
  • CXL Conversion Optimization Certification - preferred
  • Certified Digital Marketing Professional (CDMP) - preferred
• Tech Skills: Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, Tableau, and familiarity with Optimizely or Google Optimize for CRO.
• Privacy & Compliance Knowledge: A solid understanding of privacy regulations (GDPR, CCPA) and how they affect digital advertising.

Why You'll Love Working With Our Client

They believe in fostering a supportive, innovative, and growth-driven culture. Here's what they offer:

• Competitive salary based on your experience
• Comprehensive health, dental, and vision insurance
• Remote work flexibility
• Paid time off and holidays
• Opportunities for professional development and growth

Our client acknowledges that equal opportunity for all persons is a fundamental human value. Each employee and applicant will be considered on the basis of individual ability and merit, without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, pregnancy, national origin, marital status, physical disability, mental disability, medical condition, genetic information, protected military or veteran status, or any other characteristics.

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