Paid Media Specialist - RPM Living

Looking for something different? We ARE that something different at RPM Living.
Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus...… we show you the way to success.

The position: We are searching for a skilled paid specialist to transform our paid marketing campaigns. In this role, you will be required to set up and manage our paid search marketing and online advertising. You will also work with our digital marketing team to create campaigns that maximize online presence and conversions. 

To ensure success as a paid specialist, you should be experienced at designing, buying, and managing paid search and paid social marketing campaigns for properties. A top-notch paid specialist will be able to identify and execute from data insights as well as following Fair Housing Laws. 

• Meeting with clients to determine their goals and budget.

• Advising clients and other stakeholders on costs, expectations, outcomes, and processes.

• Brainstorming ideas for marketing campaigns and paid advertising.

• Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers.

• Creating and managing search engine marketing campaigns.

• Monitoring and analyzing web analytics and campaign performance.

• Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles.

• Identifying and presenting new avenues of paid advertising to clients.

• Utilizing demand-side RTP platforms to promote adverts and campaigns.

• Ensuring a positive ROI on client spending and PPC ad campaigning.

Education & Experience:

• A Bachelor's degree in marketing, information technology, or digital marketing.

• Certification as a PPC specialist or paid search specialist is beneficial.

• At least two years experience as a paid search marketer or in the paid search space.

• A thorough working knowledge of demand-side platforms.

• A detailed understanding of practically applying PPC marketing principles.

• Data and web metrics analytical skills.

• Collaborative mindset and a team player.

• Passionate about marketing and search marketing.

• Driven to achieve results and make an impact.

Physical Requirements:

• May be required to sit or stand for extended periods of time
• Must be able to read documents, computer screens and data
• Must be able to hear and understand verbal communications in person and over the phone or computer
• May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds
• Must be able to operate a computer, keyboard, mouse and other office equipment

Work Environment:

• This is a hybrid role, requiring the associate to work in one of our corporate or regional offices 4 days per week.
• The office is an open setting which may include bright lights, constant noises and distractions.

Join RPM Living and experience exceptional benefits designed to enhance your life.

• Weekly pay for all associates working onsite at an apartment community
  
• Comprehensive healthcare coverage available for all full-time, regular associates 
  
• Employer-paid employee assistance, mental health, and wellness programs
  
• Ancillary benefits including critical illness, hospital indemnity, and accident insurance
  
• 401(k) with robust company match 
  
• Opportunities for professional development, career growth, and role-based learning plans
  
• Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
  
• Paid time off plus floating holidays and volunteer days
  
• Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)

Employment with RPM Living is contingent upon successful completion of a background check as local and federal state requires, and possession of a valid driver's license.

RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster.

RPM Living is an Equal Opportunity Employer.