Paid Media Strategist - Blu Dot

TITLE: Paid Media Strategist

REPORTS TO: Senior Manager, Growth Marketing

ABOUT US: Blu Dot (www.bludot.com), an award-winning designer and maker of modern home furnishings, is currently searching for a Paid Media Strategist to join our dynamic and values-driven company.

Company Purpose

Inspire a more creative way of living through good design that's good to everyone.

Core Values

- Good design is good. Good design should be reflected in everything we do.

- Keep it simple. Strive for economy in all that you do.

- Everyone is invited to our party. Treat every individual with respect & dignity.

- Our glass is half full. Focus on the positive.

- Be humble. We take nothing for granted.

- Turn it up to 11. Determine what is expected and do a little more.

- Stay curious. Try, learn, improve, repeat.

ABOUT THE ROLE: Blu Dot is looking for a Paid Media Strategist to join the growing Marketing team. This role will be responsible for executing Blu Dot's paid media strategy, primarily within biddable media platforms. This person will also manage vendor relationships with external agencies and platforms.

WHO YOU ARE:

• You are a problem solver
• You have a great attention to detail
• You have a sense of urgency
• You have an appreciation for design
• You are curious
• You are approachable
• You are self-driven with a strong work ethic
• You advocate for the level of supervision you work best within

WHAT YOU WILL DO:

• Lead Blu Dot's paid marketing strategy in biddable media platforms, e.g. Google, Meta, and Pinterest
• Plan campaigns that support Blu Dot initiatives across brand, stores, and trade & contract lines of business
• Report on performance and share results to marketing, stores, trade & contract, and ecommerce teams
• Design and execute experiments to consistently learn and improve upon our digital marketing program
• Manage the paid media budget inclusive of planning, actualizing, and forecasting monthly investment levels
• Inform creative development process by contributing to campaign briefs and participating in creative reviews
• Collaborate with other marketing channels, organic social and email, on developing cross platform campaigns
• Provide accurate creative specs to graphic designers to ensure assets are developed without error
• Work with data and analytics and ecommerce teams to setup campaign tracking
• Support media plans secured with external vendors, publishers, and PR firms when appropriate
• Assist with documentation of all processes and procedures
• Relay trends, benchmarks, and best practices within the broader team

IDEAL EXPERIENCE/QUALIFICATIONS*:

• 3+ years in a digital marketing role
• 2+ years of experience in paid media, preferably in Google, Meta and Pinterest
• Experience with retail category or DTC furniture brand, either direct or at an ad agency
• Experience driving business results against strict KPIs (CAC, ROAS)
• Experience leveraging attribution technologies (MTA, MMM, Google Analytics)
• Tableau experience is a bonus
• Position is based out of Minneapolis, MN headquarters with a flexible working environment/schedule (no full-time remote work available)

*Everyone's welcome to our party! Blu Dot always welcomes candidates with unique and diverse backgrounds. Blu Dot is a member of E-Verify. Applicants must be currently authorized to work in the United States.