Paid Search Analyst - Umanist Staffing LLC

This position has a possibility to go permanent in 2025 for the right person and if a FTE spot opens up,

Ultimate goal is to have this be a hybrid role (3 days in office and remainder remote)

Position Summary:

Worker is responsible for supporting a variety of initiatives to help us acquire new customers and increase our engagement with and retention of current customers. Candidate will play a key role in ensuring Marketing strategies are executed according to plan, on time and on budget.

Experience:

& 2-3 years + of paid search experience with an emphasis on results-oriented programs and history tying ‘brand marketing’ and ‘performance marketing’ together

Retail/Ecomm experience with a proven track record driving results with Shopping campaigns (PLAs, LIAs)

Advanced knowledge of one or more SEM tools, as well as in-platform experience with Google Microsoft Ads, SA360 and Adobe

Experience using data and metrics to measure impact, determine improvements and optimize search performance

Understanding of automation, search audiences, privacy regulations and experience optimizing towards CPA or ROAS goals

Involvement with SEO and Product teams to maximize outcomes from Total Search strategies

Understands and comfortable with data and technology that facilitates audience targeting, triggering, and measurement

Strong project management, problem-solving and communication skills with the ability to work across multiple initiatives

Education:

Bachelor's Degree (prefers business degree but can be open to something similar)