Paid Social Senior Analyst - Publicis Collective

Both Performance Collective and PHM sit under the Publicis Media pillar, which is a collective group of agencies that specifically focus on Media advertising under the Publicis Groupe network. Within this collection of agencies as well as the broader network, we are uniquely positioned to not only deliver innovation to our clients as we partner together but also deliver the best-in-class opportunities and benefits to our employees. We deliver the atmosphere of a startup company, with the stability of having a parenting company in Publicis Groupe. As you can see, we are growing; in the past year alone, we have hired 1/3 of our current workforce. Currently, we operate out of four locations across the US which are New York, Chicago, Detroit, Philadelphia, and Los Angeles. LifeSpeed in particular will be based out of our New York office.

The Paid Social Sr. Associate is responsible for planning and managing paid social tactics for assigned clients. The primary function of the Sr. Associate role is to have a deep understanding of client goals, monitor campaign quality, and consistently and proactively evaluate new opportunities to maximize performance. 

Key Responsibilities
Knowledge
• Understands the relationship between paid, owned, and earned social media tactics
• Deep understanding of social media platforms such as Meta, Twitter, Linkedin, Snap,
TikTok, Pinterest, Reddit, etc.
• Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart
building) and PowerPoint
• Monitors the latest trends in social media, including advertising formats, channels and
technologies in order to improve campaign performance and provide recommendations
on how clients can best leverage new tools and services
• Familiarity of monitoring campaign financials, budgets, and processing invoices
• Drives decisions around campaign architecture and setup
• Proactively identifies optimization opportunities; tracks and analyzes results
• Pulls platform data & prepares reports for clients including campaign analysis
• Monitor and update pacing documents to planned campaign budgets while
maintaining performance goals
• Participates in client and creative agency communications: attends meetings,
produces high-quality client deliverables, fields questions as they relate to paid social
media campaign details including performance
• Grows partnerships with key vendors
• Trains Paid Social Associate(s) & manages Associate-level delegation, workflows
and timelines
• Partners with Supervisor to coach Associate-level employees and responsible for
Associate’s career progression

Exhibits integrity and trust
• Adherence to agency procedures and processes
• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft
Office Suite)
• Ability to multi-task, manage one’s time, and demonstrate personal organization and
ability to meet deadlines
• Bachelor’s degree required
• 3 years biddable social media campaign management experience
• Healthcare industry knowledge a plus
• Meta Blueprint Certification desired

Compensation Range: $58,500 - $88,000   annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.