Performance Marketing & Content Manager - Dr. Squatch
New York City, NY
About the Job
Why We Exist and What We Do:
At Dr. Squatch (www.drsquatch.com), we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!
Why Jukebox Exists and What We Do:
At Jukebox, we're remixing women's personal care routines with our line of natural, high-performance products. As a rapidly growing brand under the Dr. Squatch enterprise, we're continuously expanding into new product categories, sales channels, and growth opportunities. We're seeking passionate and talented individuals to join us in transforming the personal care category for females.
About the role:
This role will report to the Head of Marketing, Jukebox.
This is a full-time hybrid role based out of New York City, NY.
The anticipated base compensation for this role will be $80,000-$100,000. Compensation will be commensurate with the candidate's experience and local market rates.
What you'll do:
In this new role, you will be the driving force behind our digital creative vision, crafting and editing captivating performance marketing content across digital channels with a special focus on Meta. Leveraging your expertise in paid media performance, you will play a pivotal role in shaping our creative direction while contributing to the growth of a rapidly expanding brand. This is an exciting opportunity to make a meaningful impact on key marketing initiatives.
Ad Content Development
- Collaborate closely with the performance marketing team to align on account needs, creative insights, and campaign priorities
- Generate and edit creative assets (image & video) independently, and consistently on a daily and weekly basis
- Create strong, action-oriented CTAs that encourage user engagement and drive conversions
- Develop a variety of content formats
- Stay updated on industry trends, competitor strategies, and audience behavior to inform content creation
- Use insights to tailor content that resonates with target demographics
- Maintain and organize marketing materials and creative assets
- Establish and enforce asset management guidelines, ensuring proper naming, tagging, and organization for comprehensive creative reporting
- Possess the ability to understand and navigate regulatory guidelines for scriptwriting, serving as the go-to expert for regulatory checks and external copy approvals
- Utilize Monday (project management software) to track campaign status, ensuring projects are progressing smoothly and are aligned with broader team objectives
Creative Strategy
- Help redefine the content strategy for digital creative across performance marketing ads and (Instagram, Facebook, TikTok, Pinterest, YouTube)
- Provide strategic guidance on creative direction, leveraging channel and placement expertise
- Partner with the performance marketing team to:
- Execute A/B tests for performance creatives across various ad platforms to determine winning creative
- Analyze and offer detailed commentary on the performance of creatives, highlighting successful elements and emerging competitor trends
- Participate actively in creative brainstorms and broader brand creative meetings
- Develop insights and analysis of creative performance across platforms, and use insights to inform future creative decisions
- Communicate cross-functionally and with upper management on creative projects and results
About you:
- Bachelor's Degree (ideally in Marketing, Advertising, Art, or related field)
- 3+ years of experience in creative strategy and content for DTC products
- Proven experience in content creation for digital marketing, particularly in paid advertising
- Strong writing and editing skills with an eye for detai
- Proficiency in design tools (e.g., Adobe Creative Suite, Canva, Figma) and understanding of video editing
- Familiarity with analytics tools (e.g., Google Analytics, Facebook Insights) for measuring ad performance
- Adept at managing multiple projects and delivering projects on time
- Brand affinity for Jukebox and ability to harness brand voice, look, and feel across creative assets
- Self-starter
- Excellent communicator
- Interest in health & wellness, personal care, and/or eCommerce industries
- Experience working in the consumer products industry is highly preferred
- You can accomplish your work without perfect resources, are innovative and work in a timely manner
- You have high standards, take ownership and pride in your work, and are invested in the outcome
- You proactively help others, stay positive, and have a sense of humor
#LI-IR1 #LI-FULLTIME #LI-HYBRID
Who We Are:
Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.
We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!
Diversity, Equity & Inclusion @ Squatch:
We firmly believe that Team Squatch is a place for everyone and we're proud to be an equal opportunity employer who is committed to inclusion and diversity. We do not discriminate based on any characteristic protected by federal or state law. We embrace differences and are building a company and culture that is represented by a variety of backgrounds, perspectives, life experiences, and skills.
For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.
For Information regarding Data Privacy, please review https://www.drsquatch.com/pages/privacy-policy.
Unsolicited Resume Policy. Dr. Squatch ("DRSQ") employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ's Talent Acquisition team is responsible for all candidate presentations to our hiring managers.
To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ's resume database will be considered property of Dr. Squatch.
DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.
DRSQ's Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.
