Performance Marketing Manager - Temple Health
Philadelphia, PA
About the Job
Description
Temple University Health System is seeking a Performance Marketing Manager who excels at driving measurable results through digital channels. This role focuses on optimizing digital performance by integrating marketing technologies, technical SEO, and advanced analytics. Your expertise will help enhance our digital presence and maximize user engagement, lead generation, and overall patient acquisition.
As a Performance Marketing Manager, you will have deep involvement in web development but with a focus on digital marketing performance. You’ll be expected to manage and oversee site architecture, ensure coding best practices are followed, and deploy innovative web technologies to create a secure and scalable online presence that improves user experience and increases conversions.
Key Responsibilities:
- Utilize marketing technologies such as Adobe Customer Journey Analytics, Adobe Journey Optimizer, and Adobe Target to drive website engagement and improve the conversion rate from website visitor to patient.
- Lead technical SEO initiatives, including site audits, schema markup, and backlink analysis to improve search visibility and organic traffic.
- Work closely with the SEO Manager to align performance marketing strategies with organic growth initiatives.
- Analyze traffic and conversion reportsusing analytics tools to inform data-driven decisions and continuously optimize campaigns.
- Ensure high performance and security of web properties while driving user engagement and supporting marketing objectives.
Education:
- Bachelor’s Degree in Marketing, Communications, Computer Science, or a related field (Required)
- Combination of education and experience may be considered
Experience:
- 5+ yearsof experience in a professional role focusing on website management and digital marketing strategies (Required)
- Demonstrated success in driving high-performing digital marketing initiatives using advanced analytics (Required)
- Solid understanding of HTML, CSS, and JavaScriptfor direct coding, troubleshooting, and optimizing site performance (Required)
- Experience with PHP for backend functionality (Required)
- Hands-on experience managing Content Management Systems (CMS), with a preference for Drupal (Required)
- Proven track record with project management and ability to organize tasks effectively (Required)
- Experience with Adobe marketing tools like Customer Journey Analytics and Target to drive performance and engagement (Preferred)
- Proficiency in technical SEO strategies, including site audits, schema markup, and backlink analysis (Preferred)
Your Tomorrow is Here!
Temple Health is a dynamic network of outstanding hospitals, specialty centers, and physician practices that is advancing the fight against disease, pushing the boundaries of medical science, and educating future healthcare professionals. Temple Health consists of Temple University Hospital (TUH), Fox Chase Cancer Center, TUH-Jeanes Campus, TUH-Episcopal Campus, TUH-Northeastern Campus, Temple Physicians, Inc., and Temple Transport Team. Temple Health is proudly affiliated with the Lewis Katz School of Medicine at Temple University.
To support this mission, Temple Health is continuously recruiting top talent to join its diverse, 10,000 strong workforce that fosters a healthy, safe and productive environment for its patients, visitors, students and colleagues alike. At Temple Health, your tomorrow is here!
Equal Opportunity Employer/Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Your Tomorrow is Here!
Temple Health is committed to setting new standards for preventing, diagnosing and treating major diseases in our community and across the nation. Achieving that goal means investing in our employees' success through staff and leadership development. Our recruitment strategy is to attract and retain a diverse, high performing workforce that fosters a healthy, safe and productive environment for our patients and colleagues alike.
