Planner, Affiliate & Content - Publicis Groupe
New York, NY
About the Job
Company Description
PlatformGSK is a bespoke agency proposition for GSK and is one of Publicis Media’s three dedicated global client groups, designed to drive the future model of Publicis through transformation in technology and ways of working. We blend Media with Data and Technology to create stronger Consumer connections. It is composed of more than 600 media, data and technology experts around the world and is centered around driving client growth by blending media, data and technology to create most relevant and powerful consumer experiences. GSK is one of Publicis Media’s biggest clients globally.
Overview
The Negotiator/Planner of Content and Digital Partnerships manages the day-to-day execution of content and digital campaigns, reporting to Supervisor and supported by Assistant Negotiator/Planner. Role will activate content and digital strategic plan development and all aspects of implementation.
Responsibilities
• Help in planning, implementing and executing integrated campaigns across content and digital
• Support Supervisor in presenting media recommendations and campaign results to clients
• Draw actionable insights based off syndicated data (i.e. competitive, consumer) and past performance
• Manage day to day planning, research, trafficking, reporting, analytics and billing, with the help of the assistant
o Draft consideration sets and RFP
o Evaluate vendors proposal and provide feedback to ensure best value for clients
o Build media plan and recommendation with the help of the AD
o Ensure campaigns set up is executed in time and with no errors (Prisma, Trafficking) – QA pre and post launch
o Review IMO and build insights to outline performance and optimizations
o Manage billing process, supporting the assistant negotiator/planner
• Manage buys, makegoods and added value negotiations with the AD
• Develop strong relationship with clients by demonstrating expertise, passion for brands and the content and digital landscape.
• Provide accountability for seamless executions
• Craft POVs to assess media opportunities and innovation prospects based on clients objectives
• Build relationships with Content and Digital marketplace partners to analyze value and applicability for RB
• Coordinate and schedule L&L for teams
• Train Assistant Negotiators/Planners in process, best practices, media planning, billing, reporting, trafficking, analytics, and tools associated to Content and Digital needs.
Qualifications
+ The negotiator/planner will conduct tasks within the below tools requested by the team in partnership with the assistant.
+ Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, Double Verrify, Sales Force, MP, Amazon Attribution,
+ Content Investment: Infegy, MRI, Scarburough, eMarketer, MOAT, Fluency (Influencer Product)
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $51,000-$73,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/19/2024.
PlatformGSK is a bespoke agency proposition for GSK and is one of Publicis Media’s three dedicated global client groups, designed to drive the future model of Publicis through transformation in technology and ways of working. We blend Media with Data and Technology to create stronger Consumer connections. It is composed of more than 600 media, data and technology experts around the world and is centered around driving client growth by blending media, data and technology to create most relevant and powerful consumer experiences. GSK is one of Publicis Media’s biggest clients globally.
Overview
The Negotiator/Planner of Content and Digital Partnerships manages the day-to-day execution of content and digital campaigns, reporting to Supervisor and supported by Assistant Negotiator/Planner. Role will activate content and digital strategic plan development and all aspects of implementation.
Responsibilities
• Help in planning, implementing and executing integrated campaigns across content and digital
• Support Supervisor in presenting media recommendations and campaign results to clients
• Draw actionable insights based off syndicated data (i.e. competitive, consumer) and past performance
• Manage day to day planning, research, trafficking, reporting, analytics and billing, with the help of the assistant
o Draft consideration sets and RFP
o Evaluate vendors proposal and provide feedback to ensure best value for clients
o Build media plan and recommendation with the help of the AD
o Ensure campaigns set up is executed in time and with no errors (Prisma, Trafficking) – QA pre and post launch
o Review IMO and build insights to outline performance and optimizations
o Manage billing process, supporting the assistant negotiator/planner
• Manage buys, makegoods and added value negotiations with the AD
• Develop strong relationship with clients by demonstrating expertise, passion for brands and the content and digital landscape.
• Provide accountability for seamless executions
• Craft POVs to assess media opportunities and innovation prospects based on clients objectives
• Build relationships with Content and Digital marketplace partners to analyze value and applicability for RB
• Coordinate and schedule L&L for teams
• Train Assistant Negotiators/Planners in process, best practices, media planning, billing, reporting, trafficking, analytics, and tools associated to Content and Digital needs.
Qualifications
+ The negotiator/planner will conduct tasks within the below tools requested by the team in partnership with the assistant.
+ Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, Double Verrify, Sales Force, MP, Amazon Attribution,
+ Content Investment: Infegy, MRI, Scarburough, eMarketer, MOAT, Fluency (Influencer Product)
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $51,000-$73,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/19/2024.
Source : Publicis Groupe
