Planner, Paid Search (SEM) - Crossmedia Inc
New York City, NY
About the Job
WHO WE ARE
Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients' TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague's professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we've been the top ranked media agency named to Ad Age's Best Places to Work for the past five years in a row.
Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edibles, Illva Saronno and more. UK clients include AIrbus, Etihad Airways, S & P Global, Zalando, and more.
YOUR ROLE
We are hiring a Planner/Paid Search to join our One Marketplace department. The role is focused on paid search and sits within our biddable team (Paid Social, Paid Search, and Programmatic). This role collaborates with our Account (media planning) and Redbox (analytics) teams, as well as having daily client contact.
This position is based in our New York office. We offer a hybrid work setting with working onsite in our NYC office and the flexibility to work from home.
- Assist with the development and implement comprehensive SEM strategies to meet client objectives.
- Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM).
- Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms.
- Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns.
- Utilize strong analytical skills to interpret overall search performance metrics and trends.
- Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization.
- Implement A/B testing strategies to continuously improve ad performance and ROI.
- Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills.
- Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance
REQUIREMENTS
- 1.5 - 2+ years experience in paid search. Digital ad agency experience.
- Hands-on Keyboard' experience in search management platforms. Includes the following:
- Supervise the everyday performance of search engine marketing (SEM) campaigns
- Manage monthly and daily spend activity on your assigned clients (Six Figure Monthly Budgets Preferred – Minimum)
- Plan, coordinate.and administer numerous presentations for your managed accounts
- Lead regular status update calls with clients to ensure optimal performance
- Provide daily, weekly, monthly and yearly reporting & analysis strategy
- Communicate key performance trends to your account lead and clients
- Conduct keyword research to drive new areas of growth for your clients
- Create effective ad copy to produce optimal click through and conversion rates
- Work closely with display and digital marketing teams on development and execution of integrated marketing plans
- Ability to established relationships with vendors (Google & MSN representatives)
- Strong organizational skills and ability to balance tight deadlines and challenges.
Salary range is $62,000 -$ 80,000k. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.
CROSSMEDIA BENEFITS
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
- Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
- Open PTO policy and paid sabbaticals at significant milestone anniversaries
- Fully-funded healthcare options and agency-wide physical & mental health support
- 401(k) with company match, student loan relief program and financial counseling support
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).
Continued employment remains on an "at-will" basis." Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
- Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
- Ability to stand, bend, and reach
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- The ability to observe details at close range (within a few feet of the observer).
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.
