Portfolio Marketing Manager, Business Messaging - Meta

Summary:

The mission of Business Messaging is to be the primary way that people and businesses communicate by enabling valuable conversations between people and businesses across WhatsApp, Instagram and Messenger. Meta Business Messaging is a fast-growing business enabling 1 billion people to message with businesses each week using WhatsApp, Messenger, and Instagram Direct. Meta seeks a b2b solutions go-to-market strategist and storyteller extraordinaire to join our business messaging marketing team. This person should meld a creative and analytical mindset with an understanding of how to solve business problems with technology and expertise around bringing b2b tech to market. This person should be adept at cross-functional collaboration to package products into client-centric solutions and drive them with relevant audiences in market. This will require reconciling disparate threads across business segments and breaking down silos to drive success for one of Meta’s foremost priorities: business messaging. This role lives at the intersection of product marketing, outbound/channel marketing, and sales enablement. This role will help drive global go-to-market strategy, solution and narrative development, goaling, prioritization, and packaging for business messaging products across the Meta family of apps (WhatsApp, Messenger, Instagram, and Facebook).Cross-functional leadership, executive communications skills, ability to manage multiple concurrent projects and comfort with ambiguity are musts. This role must understand our products and their buying audiences and compose solutions that meet the needs of business and their customers, then articulate the value of these solutions to the market and drive related GTM. You will be expected to either have or develop knowledge of our buying audiences (from small/micro businesses to large businesses) and their business problems related to customer engagement. You will be expected to have or develop knowledge of customer journeys across verticals. You will be expected to develop knowledge of business messaging products (ads, APIs, and tools).Direct experience bringing products of varying maturity to market is preferred. The ideal candidate will also have analytics and research experience, experience with and strong opinions on customer engagement, and a vision for how we can better meet the needs of our customers.

Required Skills:

Portfolio Marketing Manager, Business Messaging Responsibilities:

1. Develop business messaging solutions by bringing together the right products to solve customer problems

2. Craft narratives to explain Business Messaging products & solutions to internal and external partners and clients

3. Contribute to global go-to-market planning for business messaging solutions with internal stakeholders

4. Guide and partner with cross-functional teams (both global and regional) in developing sales collateral and marketing content

5. Understand our buying audiences (businesses of all types) and their needs as well as how to best reach and influence them

6. Conduct market research and internal data analysis to find opportunities to expand Meta’s market share across geographies and verticals

7. Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape

Minimum Qualifications:

Minimum Qualifications:

8. BA/BS degree

9. 8+ years of professional experience, with 2+ years in marketing

10. Track record of collaborating with cross-functional/cross-org teams to drive results

11. Experience simplifying complex concepts and communicate effectively with different audiences (e.g. product, sales, executives, customers)

12. Experience contributing at both strategic and tactical levels

13. Project and program management skills

Preferred Qualifications:

Preferred Qualifications:

14. MBA degree

15. Knowledgeable about business messaging or customer engagement/experience generally

16. Data analytics skills

17. Experience marketing to SMB and/or Enterprise audiences

18. Experience working in product/solutions marketing

Public Compensation:

$150,000/year to $211,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.