PPC Analyst - TEKsystems

**Open to 100% Remote Candidates that Reside in EST or CST**

**Must be able to go W2 with client**

**If the required skills are not a match on the resume you will not be contacted**

Description:

Seeking a capable and meticulous Digital Marketing PPC Analyst Contractor to join our client's D2C team. As a member of our client's D2C team, this role provides an exceptional chance to work on exciting digital marketing strategies and have a meaningful impact on driving traffic, boosting conversions, and improving their brand's digital presence. This position reports to the D2C Digital Analytics & Marketing Manager.

Performance Marketing:

Develop and manage PPC campaigns on different platforms, such as Google Ads, Bing Ads, and social media. Monitor and improve ad spend to enhance return on investment. Analyze campaign performance data to identify trends and insights. A/B test ad creative and landing pages to improve conversion rates. Collaborate with the design team to create compelling ad visuals and copy.

User Experience & Capability Improvements:

Log and manage tickets to fix identified bugs, enhance features on the website, or improve marketing capabilities. Perform thorough testing and troubleshooting to ensure that updates and bugs are resolved and pass all acceptance requirements.

Data Analysis and Reporting:

Track and analyze website traffic and user behavior using tools such as Google Analytics. Produce regular reports on essential performance metrics, such as website traffic, conversions, and return on investment. Provide actionable insights and recommendations based on data analysis. Stay informed about the latest trends in the digital marketing industry.

Skills:

Pay-per-click (PPC) Campaigns, Google Ads

Top Skills Details:

• A minimum of 4 years of experience in digital marketing, PPC/Paid Medi, and performance marketing.

• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, ahrefs, Data Studio, and Google Search Console).

• Proficiency in PPC and Social Ad platforms (e.g., Google Ads, Facebook Ads, Pinterest).

Experience Level:

Intermediate Level - If Agency experience, must have proven experience working with clients over longer periods of time and ideally not shorter periods of time like 1-3 Months ***

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.