PR & Influencer Manager - ColourPop
Sherman Oaks, CA 91403
About the Job
ColourPop is looking for a PR& Influencer Manager to join our team. This position will be hybrid in our Sherman Oaks satellite office 3 days per week. Travel to NY as needed and to our Oxnard HQ in Ventura County approximately 1-2x per quarter.
Key Responsibilities
Key Responsibilities
- Maximize brand visibility through digital and print publications, partnering with the Director of Influencer and PR.
- Manage the PR strategy with the Director to support key marketing launches and pillar initiatives; execute on the strategy to ensure the success of each activation.
- Develop and craft press communications for key launches and pillar initiatives.
- Handle outreach and pitching activities for launches.
- Draft responses on behalf of the brand and its leadership for key press opportunities and interviews.
- Secure media opportunities and press coverage for launches and brand moments to enhance awareness and earned media value (EMV).
- Lead celebrity seeding and secure organic celebrity placements.
- Partner with the Director to plan and execute PR events.
- Consolidate and report on KPIs for PR activations; develop best practices to drive the success of future PR efforts.
- Distribute press releases, products, and follow-ups to ensure media placement.
- Oversee press mailings and PR presentations for major launches and events.
- Act as the voice of SEED Beauty by leading desk-side meetings; leverage cross-functional partners, such as chemists, to maximize desk-side effectiveness.
- Support brand awareness initiatives such as award shows, pop-ups, events, Fashion Week, and more.
- Track media coverage in Cision and assist in PR reporting.
- Support the influencer team by sourcing, onboarding, and nurturing relationships within the influencer community.
- Manage relationships with celebrity makeup artists (MUA) influencers and the celebrity MUA collective.
- Minimum of 4 years of public relations experience.
- Both agency and in-house experience are preferred.
- Must have current experience pitching
- Experience in beauty or fashion industries preferred.
- Bachelor’s degree required.
- Existing relationships with editors and influencers
- This role will have a hybrid schedule (3 days a week in our Sherman Oaks office)
The annual salary range for this position is $80k-100k DOE. ColourPop also offers a competitive benefits package including paid vacation time, health benefits, 401k 100% match, paid holidays, pet insurance and more.
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Source : ColourPop
