PR Specialist - Vertisystem

Looking for a PR super star who is passionate about the intersection of entertainment, technology, pop culture, and brand storytelling to join the newly formed America’s PR team. In this role, they will support the team’s charter to advance led storytelling and mission to raise the company’s profile as a leader in immersive entertainment experiences within the Americas market.

The ideal candidate is a self-starter who thrives with ambiguity. Excellent writing and communications skills are a must and an understanding of PR principles like media relations, coverage monitoring, drafting briefing books, writing press releases, and creating media lists should be second nature. The ideal candidate should also have their pulse on the latest social media trends and pop culture moments transforming entertainment and technology.

Responsibilities

Media Relations

oBrainstorm pitch ideas, thought leadership stories, PR stunts, and other proactive driven story opportunities.

oIdentify reporters to educate and engage.

oPitch company announcements and proactive story ideas to reporters.

oManage master media list and support team with pulling media lists for launches/announcements, campaigns, events, and tradeshows.

oStaff press demos, premieres, screenings and media briefings as needed.

oRespond to media inquires.

Creative Writing

oDraft compelling communication materials like press releases, blogs, pitches, bylines, and keynote scripts.

oDraft briefing books for spokesperson interviews.

Coverage monitoring

             Own press coverage monitoring of key partner, and industry stories across all business categories, including Daily Monitoring Report sent to senior executives each morning.

oMonitor real-time newsjacking moments to insert into pop culture and industry news cycles that drive brand conversation forward.

oCompile, analyze, and draft coverage recaps.

oStay on top of cultural, news/media, industry, market and consumer trends.

Other tasks:

oManage newsroom and ensure media kits are regularly updated.

oManage press release pipeline to track upcoming company and partner announcements.

oDraft marketing/sales decks and help pull press quotes for sales enablement efforts.

oSupport various adhoc research projects as needed.

What sets you apart

oTeam player with an exceptional attention to detail, stellar organizational skills and works collaboratively to manage and balance a variety of projects.

oWorks well under pressure in fast-paced environments

oAbility to synthesize and simplify concepts and turn them into compelling stories.

oYou have a pulse on the media landscape, pop culture, and other trends.

Affinity for entertainment (i.e. music, gaming, movies/streaming, sports, etc.), consumer technology, and pop culture.

Bonus points if you have experience working with major tech or entertainment brands.

Education:

oBachelor’s degree in communications, journalism, marketing, or a related field (or equivalent experience).

Experience:

o3-5+ years professional experience in communications, PR, or journalism.

oExperience in tech, consumer electronics, and/or entertainment PR or journalism ideal.

oExcellent written and verbal skills.

oExtensive experience drafting press releases and blog, briefing books, pitches, and other communication materials.

oUnderstanding of media relations and experience pulling media lists/pitching news.

oMedia analysis and coverage monitoring experience a must.

oCompetency leveraging PR tools such as Cision, PR.co, Muckrack.

oMix of in-house and agency or journalism experience preferred.