Principal Applied Scientist, Campaign Measurement & Optimization - Amazon

Description The Campaign Measurement & Optimization (CMO) organization is looking for a Principal Research Scientist interested in solving one of the most challenging business problems in marketing measurement, a thought leader with deep expertise in modeling, and scaling measurement science. Working with our team of data scientists, applied scientists, research scientists, and economists, this leader will help redefine marketing measurement at Amazon and its subsidiaries. The Campaign Measurement & Optimization (CMO) organization's mission is to be the most trusted source of measurement science solutions to drive marketing investment decisions across Amazon. The CMO team provides incrementality and efficiency measurement services to the marketing stakeholders across Amazon's lines of business, including Stores, Prime Video, Amazon Devices, Alexa, Amazon Business, Amazon Music, Amazon Fresh, as well as subsidiaries including Audible, Ring, Whole Foods, and more. CMO applies industry leading deep learning based causal inference models to measure omni-channel effectiveness of marketing campaigns from these businesses worldwide. The impact and influence of the organization is tremendous, helping optimize spend decisions on a scale that exceeds many countries' GDP. Our outputs shape Amazon product and marketing teams' decisions and therefore how Amazon customers see, use, and value their experience with Amazon. This is a high-impact role with opportunities to develop systems and analyze marketing effectiveness that contributes billions of dollars to the business. As a lead research scientist in the team, you will be responsible for designing and developing cutting edge measurement and optimization models, while collaborating with businesses, marketers, and software teams to solve key challenges facing the teams. Such challenges include measuring the incremental impact of multi-channel marketing portfolios, developing Deep Learning models for estimating the impact on sparse customer actions, and scaling measurement solutions for WW marketplaces. Unlike many companies who buy existing off-the-shelf marketing measurement systems, we are responsible for studying, designing, and building systems to serve Amazon's suite of businesses. Our team members have an opportunity to be on the forefront of marketing measurement thought leadership by working on some of the most difficult problems in the industry with some of the best product managers, research scientists, economists and software developers in the business. In this role, you will be a technical leader in Marketing science research with significant scope, impact, and high visibility. You will champion cutting edge ML models using the latest in Deep Learning, and Transformers. You will lead strategic measurement science initiatives in CMO and across various marketing teams, scaling experimentation and measurement science models, real-time inference, and cross-channel orchestration. As a successful scientist, you are an analytical problem solver who enjoys diving into data, leads development of new frameworks, is excited about investigations and algorithms, and can credibly interface between technical teams and business stakeholders. You are an expert in employing deep learning models to solve business problems, preferably in causal inference. You are a hands-on innovator who can contribute to advancing Marketing measurement technology in a B2C and B2B environment, and push the limits on what's scientifically possible with a razor sharp focus on measurable customer and business impact. You will coach and guide junior scientists to grow the team's talent and scale the impact of your work. We are open to hiring candidates to work out of one of the following locations: Irvine, CA, USA | Seattle, WA, USA | Sunnyvale, CA, USA Basic Qualifications - Master's degree in Mathematics, Statistics, Machine Learning, or a related quantitative field - 7+ years of experience of designing and delivering highly efficient and effective AI/ML powered technical solutions that solve organizational business problems at scale - Expert in designing and supporting large-scale measurement and optimization systems in a production environment - Extensive experience applying theoretical models in an applied environment - Demonstrated proficiency in deep learning models, experience building production level systems for causal inference - Expert in more than one more major programming / scripting languages (Python, Scala, PySpark or similar) - Solid doc writing skills - Excellent written and verbal communication skills while addressing both technical and business people; ability to speak at a level appropriate for the audience. The ideal candidate should be able to present business cases, and document models, analyses, and results to influence important decisions - Experience coaching and reviewing work of junior ML Scientists Preferred Qualifications - PhD in Mathematics, Statistics, Machine Learning, or a related quantitative field - 10+ years of experience in marketing measurement science and content ranking AI/ML - Experience with Generative AI, large scale distributed systems - Independent thinker and influencer on strategic decisions - Comprehension of tech stacks and could stay on top of tactical execution - Strong publication record in one of the following technical topics: recommender system, optimization, reinforcement learning, time series, natural language processing, experiment system design - Functional knowledge of AWS platforms such as S3, Glue, Athena, Sagemaker - Strong fundamentals in problem solving, algorithm design and complexity analysis Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $151,500/year in our lowest geographic market up to $294,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.