Principal Business Manager, Growth - Mission Lane

Mission Lane is revolutionizing access to credit to pave a clear way forward for millions of Americans on the path to financial success. By attracting top-tier talent and leveraging cutting-edge technology, we’re redefining consumer credit for the better. Sound like a mission you can get behind?

Mission Lane’s Customer Growth Team is looking for a Principal Business Manager to join our geographically diverse team. We are based primarily in Richmond, VA and are open to remote candidates.

The Impact You’ll Make in this Role:

At Mission Lane, our analysts work on business problems that touch all facets of the business and have the opportunity to work on different teams within the organization as their careers develop.  As a Business Manager, your role will be as an individual contributor and leader on the Customer Growth team. This team is responsible for driving the growth of the business by adding new customers, launching new marketing channels, and optimizing our marketing strategies, all while staying true to our mission. You will be expected to use data driven analytics to optimize how we acquire customers, manage our channels, and make investment decisions.

As the Business Manager, you will:

• Own the marketing activities and performance metrics in one or more marketing channels used for customer acquisition.

• Analyze campaign performance data to inform marketing strategy, optimize targeting, and improve  product offerings to prospective customers.

• Optimize current acquisition strategies in response to customer behavior and changing marketplace conditions, leveraging first party and third party data sources to inform decisions.

• Enable long-term growth by pushing forward our testing agenda to invest in future growth capacity. You will explore growth levers such as product pricing, targeting, marketing messages and formats, and conversion on our website amongst others opportunities to build your roadmap.

• Work cross-functionally across Mission Lane’s partner teams to improve profitability by refining creative strategy, pricing, targeting, and the end-to-end customer journey.. You will partner with our Product, Data Science, and Credit teams, as well as members of the senior leadership team.

To set you up for success in this role from day one, Mission Lane is looking for candidates who have:

Qualifications:

• Proven ability to problem solve end-to-end: from framing the question and forming a hypothesis, to analyzing the data, to communicating and debating the answer with other stakeholders

• Familiarity with SQL, python, or other tools for data analysis

• 3+ years of experience in a highly analytical role

• Bachelor’s or Masters in Economics, Finance, Engineering, Mathematics, or similar quantitative field with record of strong academic performance

Preferred Qualifications 

• Experience doing analytical work with credit cards or other consumer lending products

• Some hands-on experience owning one or more marketing channels such as direct mail, affiliate partnerships, digital and social platforms, email, traditional or other

• Experience helping scale a business in a fast-paced startup environment

• Expertise in SQL and/or Python

At Mission Lane, we’re looking for people who have the courage to take on new challenges. If you need accommodations to perform at your highest potential throughout the application and/or interview process, don’t hesitate to reach out.

We’re committed to ensuring our team members have balance in their lives. Our comprehensive benefits package* provides the support you need to thrive at work and at home.

• Work:  An engaging culture with access to training programs and advancement opportunities

• Life:  Full health, dental, and vision benefits, Flexible Spending Account (for medical and childcare expenses), paid parental leave, and a 401k Company Match

• Balance:  Generous PTO, flexible schedules, a Calm App subscription, and more.