Principal Inflight Entertainment & Connectivity Product Manager at Alaska Airlines

Company: Alaska Airlines The Team:

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. 

Role Summary:

The Principal Inflight Entertainment & Connectivity (IFEC) Product Manager is the subject matter expert for inflight entertainment and connectivity products and strategies at Alaska Air Group. As an individual contributor, this role defines long-term strategy and exercises considerable latitude and initiative to manage entertainment products, program analytics, and reporting.

Key Duties:

• As the lead subject matter expert in inflight entertainment and connectivity products and strategies, oversees matrixed teams of cross functional stakeholders and establishes priorities for proprietary, branded wireless IFE program (e.g., content procurement and mix, vendor management, rentable device program, music program, P&L, and evolution of products) across entire fleet.
• Defines long-term strategy across the company and several levels up around inflight connectivity program and products (Wi-Fi) and current and future technologies (e.g., pricing strategy, budget and accounting ROI, promotions, enhancements, and vendor management). This includes directing cross-functional teams for the implementation of both product strategies across all fleets.
• Exercises ownership and oversight entertainment program content, including decisions related to content curation, partnerships, vendor selection, products, pricing, and policies.
• Influences across Alaska Airlines and Horizon Air with peers and senior leaders to gain consensus, determine strategies, and implement resulting programs (e.g., Flight Operations, IT, Maintenance & Engineering, Marketing, Inflight, etc.), as well as key external vendors to ensure integrity of the Alaska Airlines and Horizon Air brand experience.
• Cultivates new entertainment partnerships to enhance the product offering and increase guest participation/satisfaction. Negotiates contracts with vendors for services, content, and advertising.
• Provides input into the strategy for future hardware and software investments that enhance the entertainment and Wi-Fi products. Researches, assesses, and recommends current and future IFE and connectivity offerings.
• Fosters positive, collaborative relationships with vendor partners which results in improved business results for both Alaska and its partners.

Job-Specific Experience, Education & Skills:

Required

• 7+ years of experience in consumer product marketing, preferably with an emphasis on consumer-facing digital platforms, or related area.
• Bachelor’s degree with a focus in marketing or a related discipline, or an additional two years of relevant training/experience in lieu of this degree.
• Deeply passionate about the end-user experience.
• Ability to set strategy and lead cross-functional teams.
• Strong communication skills (e.g., verbal, written, and listening), with the experience to interact and communicate effectively across business units with leaders and employees at all levels of the organization.
• Detailed oriented and highly organized, with ability to multi-task and work independently with limited guidance in a fast-paced environment.
• Proficiency with Microsoft Office applications (e.g., Word, Excel, PowerPoint, and Outlook).
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Airline industry experience.
• Knowledge of inflight connectivity systems and related technologies (IFEC systems).
• Knowledge of Wi-Fi standards, protocols, and monitoring tools.

Job-Specific Leadership Expectations:

Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.

Salary Range: $117,500 - $176,300 / year Salary Details:

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Horizon employees. Alaska/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

 

Note: We don’t typically hire at the top of the range.

Total Rewards:

Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

 

• Free stand-by travel privileges on Alaska Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off
   

For more information about Alaska/Horizon Total Rewards please visit our career site and view benefits.

FLSA Status: Exempt Employment Type: Full-Time Regular/Temporary: Regular Requisition Type: Management Location: Seattle - Corporate HQ Equal Employment Opportunity:

We are proud to be an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer that is committed to diversity, equity, and inclusion. We take affirmative action to ensure equal opportunity for all qualified applicants and employees and do not discriminate based upon race, color, religion, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disability status, genetic information (including family medical history), political views or activity, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We may use your information to maintain the safety and security of Alaska Airlines and Horizon Air, its employees, and others as required or permitted by law. People of color, women, LGBTQIA+, immigrants, veterans, and persons with disabilities are encouraged to apply. 

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