Principal Marketing Communications Analyst, Corporate Communications - FINRA

The Principal Marketing Communications Data Analyst, Corporate Communications, under the direction of the Senior Director, Digital Strategy, will be an analyst and owner of data and analytics across FINRA’s Corporate Communications digital and research properties, including internal and external websites, social media, video, earned media and general sentiment analysis. This role is responsible for producing reports, topline analysis and data-driven storytelling that helps drive strategy for the Corporate Communications team and related work with business units.

Essential Job Functions:

• Build reports around performance metrics, traffic trends, business insights, user interactions, amongst others to drive strategy across FINRA platforms.
• Uses Visualization Software along with Data Analytic tools.
• Builds reports around trends and performance.
• Demonstrated understanding of SEO, keyword research, web traffic metrics, and social media analytics
• Demonstrated exceptional writing skills with the ability to quickly understand and simplify complex topics and issues in clear, concise writing.
• Craft and visualize compelling data-driven stories that effectively communicate business and platform insights to a wide audience.
• Assist in leveraging data points to inform compelling business cases for future projects and strategic direction for the Digital team and Corporate Communications.
• Partner with business units across FINRA to establish relevant digital objectives and key results (OKRs), provide key business stakeholders with performance dashboards, and drive understanding on how to best utilize and apply the data to drive and support their strategies.
• Serve as subject matter expert in analytics for Corporate Communications-related data.
• Respond to requests from Corporate Communications or business units for reporting, analysis, and technical expertise.
• Collaborate with individuals in Corporate Communications, Technology, and the Enterprise Data Analytics team to support organization-wide distribution of web analytics data through dashboarding tools, and build analytics tracking programs related to user journeys, campaigns, and multivariate testing.
• Stay updated on industry best practices for web analytics and proactively identify applicable improvements and maintenance areas for relevant systems.
• Help educate and inform colleagues of analytics best practices and use of analytics systems when necessary.
• Knowledge of and experience with various public relations and marketing datasets and reporting tools (e.g., PowerBI, Marketo, Tableau, or Google Analytics

Education/Experience Requirements:

• Bachelor’s Degree in marketing, communications, data science, or equivalent combination of education and relevant work experience.
• Minimum seven (7) years of experience in communications or marketing data analysis, visualization, and business intelligence.
• Proficiency in in BI visualization software (e.g., Qlik Sense, Power BI) and data analytics tools (e.g., Excel, Python).
• Excellent storytelling and communication skills, with the ability to present data with clear and actionable insights. Ability to translate a technical data story for a non-technical audience, and present data in a visual and engaging manner.
• Experience working with Google Analytics (GA4) and management systems such as Launch tag manager and Google Tag Manager.
• Experience in survey and customer experience management software (e.g., Qualtrics, Confirmit).
• Expertise with various web browser inspection and developer tools including analytics-specific debugging and scanning tools.
• Strong written and verbal communication skills.
• Strong organization, multitasking, time management, and conflict resolution skills.
• Must be able to work independently, but also collaboratively with various business teams.
• Eagerness for developing new knowledge and skills related to job duties.
• Proven ability to adapt to new tasks, workflows, and tools in a dynamic organizational environment.

Working Conditions:

• Hybrid work environment.
• Extended hours and overnight travel may be required.

For work that is performed in CA, CO, HI, MN, VT, IL, Jersey City, NJ, NY, NY, MD, Washington DC, and WA the chart below outlines the proposed salary range for the corresponding location. In addition to location, actual compensation is based on various factors, including but not limited to, the candidate’s skill set, level of experience, education, and internal peer compensation comparisons.

CA: Minimum Salary $106,400, Maximum Salary $200,200

CO/HI/MN/VT*: Minimum Salary $92,500, Maximum Salary $166,800

IL*: Minimum Salary $101,800, Maximum Salary $183,900

Jersey City, NJ/NY, NY: Minimum Salary $111,000, Maximum Salary $200,200

MD/Washington, DC: Minimum Salary $106,400 Maximum Salary $191,800

WA: Minimum Salary $92,500, Maximum Salary $191,800

*Including positions performed outside the state but reporting to an office or manager in that state.

Candidates can expect salary offers that range from the minimum to the mid-point of the salary range. FINRA provides full pay ranges so that the candidate can consider their growth potential while at FINRA.

#LI-Hybrid

To be considered for this position, please submit an application. Applications are accepted on an ongoing basis.

The information provided above has been designed to indicate the general nature and level of work of the position. It is not a comprehensive inventory of all duties, responsibilities and qualifications required.

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FINRA strives to make our career site accessible to all users. If you need a disability-related accommodation for completing the application process, please contact FINRA's Employee Relations team at 240.386.4865 or by email at EmployeeRelations@finra.org. Please note that this process is exclusively for inquiries regarding application accommodations. 

Employees may be eligible for a discretionary bonus in addition to base pay. Non-exempt employees are also eligible for overtime pay in accordance with federal, state, or local law. As part of its dedication to employee wellness, FINRA provides comprehensive health, dental and vision insurance. Additional insurance includes basic life, accidental death and dismemberment, supplemental life, spouse/domestic partner and dependent life, and spouse/domestic partner and dependent accidental death and dismemberment, short- and long-term disability, long-term care, business travel accident, disability and legal. FINRA offers immediate participation and vesting in a 401(k) plan with company match and eligibility for participation in an additional FINRA-funded retirement contribution, tuition reimbursement, commuter benefits, and other benefits that support employee wellness, such as adoption assistance, backup family care, surrogacy benefits, employee assistance, and wellness programs.

Time Off and Paid Leave*

FINRA encourages its employees to focus on their health and wellness in many ways, including through a generous time-off program of 15 days of paid time off, 5 personal days and 9 sick days, unless otherwise required by law (all pro-rated in the first year). Additionally, we are proud to support our communities by providing two volunteer service days (based on full-time schedule). Other paid leave includes military leave, jury duty leave, bereavement leave, voting and election official leave for federal, state or local primary and general elections, care of a family member leave (available after 90 days of employment); and childbirth and parental leave (available after 90 days of employment). Full-time employees receive nine paid holidays.

*Based on full-time schedule

Important Information

FINRA’s Code of Conduct imposes restrictions on employees’ investments and requires financial disclosures that are uniquely related to our role as a securities regulator. FINRA employees are required to disclose to FINRA all brokerage accounts that they maintain, and those in which they control trading or have a financial interest (including any trust account of which they are a trustee or beneficiary and all accounts of a spouse, domestic partner or minor child who lives with the employee) and to authorize their broker-dealers to provide FINRA with duplicate statements for all of those accounts. All of those accounts are subject to the Code’s investment and securities account restrictions, and new employees must comply with those investment restrictions—including disposing of any security issued by a company on FINRA’s Prohibited Company List or obtaining a written waiver from their Executive Vice President—by the date they begin employment with FINRA. Employees may only maintain securities accounts that must be disclosed to FINRA at one or more securities firms that provide an electronic feed (e-feed) of data to FINRA, and must move securities accounts from other securities firms to a firm that provides an e-feed within three months of beginning employment.

You can read more about these restrictions here.

As standard practice, employees must also execute FINRA’s Employee Confidentiality and Invention Assignment Agreement without qualification or modification and comply with the company’s policy on nepotism.

Search Firm Representatives

Please be advised that FINRA is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, a valid written agreement and task order must be in place before any resumes are submitted to FINRA. All resumes submitted by search firms to any employee at FINRA without a valid written agreement and task order in place will be deemed the sole property of FINRA and no fee will be paid in the event that person is hired by FINRA.

FINRA is an Equal Opportunity and Affirmative Action Employer

All qualified applicants will receive consideration for employment without regard to age, citizenship status, color, disability, marital status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other classification protected by federal state or local laws as appropriate, or upon the protected status of the person’s relatives, friends or associates.

FINRA abides by the requirements of 41 CFR 60-741.5(a). This regulation prohibits discrimination against qualified individuals on the basis of disability, and requires affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified individuals with disabilities.

FINRA abides by the requirements of 41 CFR 60-300.5(a). This regulation prohibits discrimination against qualified protected veterans, and requires affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified protected veterans.

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