Product Director (Senior Manager), DTC Marketing, Lung - Johnson and Johnson

Johnson & Johnson is currently recruiting for a Product Director, Lung Direct to Consumer Marketing for Rybrevant located in Horsham, PA.

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/ .

For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.

We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.

At Johnson & Johnson, we all belong.

The Product Director will be accountable for leading the patient focused strategies and execution for the lung cancer portfolio. In this role, you will focus both on the development of strategies and tactics for patient support and activation strategies, including insight generation, strategy development, strategic media planning, content development, and tactical execution. The Product Director will work with a cross functional team of brand partners, field sales, internal partners, and agency partners to help support Rybrevant patients.

Position Description:

• Leads development of integrated Patient Marketing Communications strategy, positioning, and messaging, to achieve business goals
• Develops 2025 Brand campaign including content & connections plan
• Shape & Lead Digital marketing strategy
• Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Creative, Media agency and key brand stakeholders
• Builds solid partnership with the insights and analytics team

• A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
• A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields
• Proven proficiencies in marketing, project management, and clear communication.
• Ability to travel up to 20%, which may include overnight and weekend travel.

Preferred:

• People leadership experience
• Experience in oncology
• Experience with product launch preferred

#eradicatecancer #janssenbreakthrough

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.