Product Manager - Axelon Services Corporation
Boston, MA 02110
About the Job
This is a hybrid role (3-days on-site/2-days WFH)
Seeking a Digital Channel Consultant for our award-winning digital banking 31 million mobile users. The Digital Channel Consultant will be responsible for measuring and reporting on campaign performance, providing operational support of highly visible onsite and mobile marketing campaigns, via our workflow management tool, as well as provide leadership performance updates by channel, highlighting insights and key learnings with business partners and across our Digital Marketing team. Candidate will support various lines of business, monitoring and optimization of marketing campaigns on BankofAmerica.com, within online banking and the mobile app. Candidate should have strong organizational, project management, relationship management, and QA skills.
Responsibilities include:
" Flawless execution of digital marketing campaigns throughout every step of the process
" Working with team members from various departments
" Maintaining and establishing routines for optimizing and improving channel management and performance
" On-time delivery of routine deliverables and performance reports
" Performance reporting and analysis along with providing recommendations for campaign optimization
" Identify and recommend improvement of existing reporting routines
" Directly interface with program manager partners for campaign strategy, development and platform enhancements.
" Present regularly on weekly merchandising forum and monthly business review forums to entire digital team and partner organizations.
" Flexibility to support work requests on nights and weekends, if needed
Minimum Required Skills:
" Strong project management skills
" Demonstrated success in executing complex, detailed tasks quickly and accurately
" Ability to work independently, as well as with a team, in a fast-paced environment while consistently meeting deadlines
" Must have excellent organizational skills and ability to multi-task efficiently
" Ability to communicate clearly, effectively, and concisely
" Proactive, self-starter who shows initiative and ability to drive results
" Process and systems knowledge used for marketing asset execution
" Minimum of a Bachelor s degree required
" Intermediate to advanced Excel and PowerPoint skills required
" Develop presentation materials
" Excellent time-management skills
" Must be detail-oriented
Desired Skills:
" Experience analyzing metrics such as Impressions, Clicks, CTR, etc.
" A/B testing experience
" Experience calculating statistical significance
" Adobe Target, Adobe Analytics, Adobe Experience Manager (AEM), Adobe Audience Manager (DMP), Adobe Photoshop knowledge and experience preferred.
" Knowledge of Adobe Experience Platform (AEP) a plus
" Experience in Workflow Management Tool (JIRA or other) is a plus
" Understanding of Chrome developer tools and extensions to troubleshooting targeting, tracking and page tags.
" Experience with mobile marketing is a plus
" Experience in the financial industry is a plus
" eCommerce, digital, onsite, interactive media background
" QA testing and validation experience
" Content management system experience
" Optimization within eCommerce or digital marketing
" Spanish speaker a plus
Minimum Years of Experience:
" 3-5 years digital marketing execution and performance data management experience, preferably in digital marketing
Top MUST Have:
1. Previous digital marketing experience
2. Strong attention to detail
3. Project management skills ability to handle multiple projects at varying stages at the same
Seeking a Digital Channel Consultant for our award-winning digital banking 31 million mobile users. The Digital Channel Consultant will be responsible for measuring and reporting on campaign performance, providing operational support of highly visible onsite and mobile marketing campaigns, via our workflow management tool, as well as provide leadership performance updates by channel, highlighting insights and key learnings with business partners and across our Digital Marketing team. Candidate will support various lines of business, monitoring and optimization of marketing campaigns on BankofAmerica.com, within online banking and the mobile app. Candidate should have strong organizational, project management, relationship management, and QA skills.
Responsibilities include:
" Flawless execution of digital marketing campaigns throughout every step of the process
" Working with team members from various departments
" Maintaining and establishing routines for optimizing and improving channel management and performance
" On-time delivery of routine deliverables and performance reports
" Performance reporting and analysis along with providing recommendations for campaign optimization
" Identify and recommend improvement of existing reporting routines
" Directly interface with program manager partners for campaign strategy, development and platform enhancements.
" Present regularly on weekly merchandising forum and monthly business review forums to entire digital team and partner organizations.
" Flexibility to support work requests on nights and weekends, if needed
Minimum Required Skills:
" Strong project management skills
" Demonstrated success in executing complex, detailed tasks quickly and accurately
" Ability to work independently, as well as with a team, in a fast-paced environment while consistently meeting deadlines
" Must have excellent organizational skills and ability to multi-task efficiently
" Ability to communicate clearly, effectively, and concisely
" Proactive, self-starter who shows initiative and ability to drive results
" Process and systems knowledge used for marketing asset execution
" Minimum of a Bachelor s degree required
" Intermediate to advanced Excel and PowerPoint skills required
" Develop presentation materials
" Excellent time-management skills
" Must be detail-oriented
Desired Skills:
" Experience analyzing metrics such as Impressions, Clicks, CTR, etc.
" A/B testing experience
" Experience calculating statistical significance
" Adobe Target, Adobe Analytics, Adobe Experience Manager (AEM), Adobe Audience Manager (DMP), Adobe Photoshop knowledge and experience preferred.
" Knowledge of Adobe Experience Platform (AEP) a plus
" Experience in Workflow Management Tool (JIRA or other) is a plus
" Understanding of Chrome developer tools and extensions to troubleshooting targeting, tracking and page tags.
" Experience with mobile marketing is a plus
" Experience in the financial industry is a plus
" eCommerce, digital, onsite, interactive media background
" QA testing and validation experience
" Content management system experience
" Optimization within eCommerce or digital marketing
" Spanish speaker a plus
Minimum Years of Experience:
" 3-5 years digital marketing execution and performance data management experience, preferably in digital marketing
Top MUST Have:
1. Previous digital marketing experience
2. Strong attention to detail
3. Project management skills ability to handle multiple projects at varying stages at the same
Source : Axelon Services Corporation