Product Manager, YouTube Ads - Google
Mountain View, CA
About the Job
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in product management or a related technical role.
- 2 years of experience taking technical products from conception to launch.
Preferred qualifications:
- Master's degree in a technology or a business related field.
- 3 years of experience in a business function or role (e.g., marketing, business operations, consulting).
- 3 years of experience in a role preparing and delivering technical presentations to senior leadership.
- 2 years of experience working cross-functionally with engineering, UX/UI, sales finance, and other stakeholders.
- 1 year of experience in technical leadership.
About the job
At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day. In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.
As a YouTube Ads Product Manager, you will work across Google and YouTube ads and consumer teams to define and execute on a direction and road map which maximizes value for advertisers and YouTube, and works across campaign types to deliver on objectives ranging from maximizing reach and awareness, to consideration, store visits and purchases, you will need to have or develop a deep understanding of ad formats with an emphasis on Shorts formats innovations, the ad serving stack including retrieval, creative selection, bidding, and conversion modeling.
Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.Responsibilities
- Validate the market size and opportunity (e.g., user-based, strategic opportunity, revenue).
- Drive launches, maintenance, and retirement in collaboration with other cross-functional teams and stakeholders.
- Drive cross-product area collaboration with other Ads and Organic Shopping teams, influencing strategy and roadmap effectively.
- Work with Cross-functional partners including engineering team, data science, product analytics, and Go-to-Market (GTM) teams as well as advertisers themselves to keep a pulse on their needs and the broader advertising marketplace ecosystem.
- Develop an understanding of ad formats with an emphasis on Shorts formats innovations, the ad serving stack including retrieval, creative selection, bidding, and conversion modeling.