Product Marketing Campaign Strategist - BHG Financial
Syracuse, NY 13202
About the Job
Who you Are
We are seeking a creative, analytical, and strategic thinker to serve as a Product Marketing Campaign Strategist, responsible for developing and executing integrated messaging and marketing strategies that enhance brand presence, drive engagement, and support business growth. The ideal candidate will have a strong understanding of product and sales campaign development and optimization across multiple channels, including websites, social media, advertising, email, direct mail, and more.
What You'll Do
- Create tailored campaigns with targeted messaging that supports lead generation efforts, influences decision-making, and drives conversions across multiple touch points.
- Leverage data analytics, customer insights, and market trends to optimize both content and campaign performance.
- Create and maintain editorial calendars and campaign timelines to ensure timely execution and delivery of campaigns across multiple platforms.
- Conduct messaging and campaign audits to identify areas of improvement and opportunities for new content and campaign initiatives.
- Stay up-to-date with industry trends, marketing messaging best practices, and emerging technologies to innovate and enhance campaign strategies.
- Work closely with the brand team to ensure cohesive messaging, brand consistency, and effective storytelling across all campaigns.
- Ensure compliance with regulatory, legal, and brand guidelines in all marketing communications and content.
What You'll Need
- Bachelor's degree in Marketing, Communications, Business or a related field.
- 3+ years of experience in content strategy or marketing campaign management.
- Proven experience in developing persuasive messaging and content that drives conversions and supports sales objectives.
- Excellent writing, editing, and communication skills with attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Analytical mindset with the ability to interpret data and make data-driven decisions to improve content and campaign performance.
Preferred Skills:
- Experience in creating and managing campaigns for B2B brands, especially in the financial industry.
- Ability to create messaging that supports sales enablement initiatives, including presentations, case studies, and product sheets.
- Strong project management skills and ability to work independently or as part of a team.
- Familiarity with sales funnels and the ability to develop marketing assets that target different stages of the buyer's journey.
- Creative problem-solving abilities and a proactive approach to innovation.
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Source : BHG Financial