Product Marketing + Content Specialist - Impilo

Product Marketing Manager

Location: Philadelphia or Phoenix

Type: Full-time

Role Overview:

The Product Marketing Manager will be responsible for developing and executing strategies that drive the adoption, growth, and success of our products. This role requires a deep understanding of our customers, the competitive landscape, and the product itself. You will work closely with cross-functional teams, including product management, sales, and customer support, to create compelling product positioning, messaging, and go-to-market strategies.

Key Responsibilities:

• Product Positioning & Messaging: Develop and refine product positioning, value propositions, and messaging that resonates with our target audiences.
• Go-to-Market Strategy: Plan and execute product launches, working with the product, sales, and marketing teams to ensure successful releases.
• Market Research: Conduct market analysis to understand customer needs, market trends, and the competitive landscape to inform product development and marketing strategies.
• Content Creation: Develop and manage a content strategy, including white papers, case studies, website content, and sales enablement materials that effectively communicate product value.
• Customer Insights: Gather and analyze customer feedback, testimonials, and case studies to inform product development and improve customer satisfaction.
• Sales Enablement: Create and deliver training and resources to support the sales team in effectively communicating product benefits and overcoming objections.
• Performance Tracking: Monitor and analyze product performance metrics, using data to refine marketing strategies and drive continuous improvement.
• Collaboration: Work closely with product management, sales, and customer support to ensure alignment and execution of product marketing initiatives.

Qualifications:

• Experience: 3-5+ years of experience in product marketing, preferably in healthcare.
• Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• Skills:
  • Strong understanding of product marketing strategies and best practices.
  • Excellent written and verbal communication skills.
  • Ability to translate technical product details into customer-friendly messaging.
  • Proficiency in market research and analysis.
  • Experience with content creation and sales enablement.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Collaborative mindset with the ability to work effectively with cross-functional teams.
• Tools: Proficiency in marketing tools and platforms such as HubSpot, Google Analytics, or other marketing software.