Product Marketing Manager, AdMob and Sellside Publisher - Google
New York, NY
About the Job
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in product marketing working in digital advertising and content business generation for app developers or web publishers.
- Experience managing cross-functional or cross-team projects.
- Experience developing and executing brand positioning strategies that differentiate products.
Preferred qualifications:
- Experience crafting persuasive messaging and value propositions, with experience in message testing to ensure audience resonance.
- Experience influencing cross-functional Sales, Product, Marketing, and Operations teams and navigating large, complicated organizations.
- Experience in project management with effective prioritization and collaboration skills, and experience managing agency partners, vendors, and stakeholder relationships.
- Excellent B2B content writing skills, with examples.
- Strong creative sensibilities in evaluating asset designs and alignment with brand guidelines.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Google AdMob and our sellside publisher solutions are used by over 1 million apps to provide growth for businesses. Google is invested to help publishers build sustainable businesses in order to continue providing great content and experiences for consumers.
As a Product Marketing Manager, you will serve as a key driver and manager for the product marketing of Google AdMob as well as key strategic sellside priorities such as Privacy for publishers. In this role, you will help us grow our sellside business through narrative development, content strategy, research, and product launch strategy.
You will drive projects that require strategic leadership and fast execution, including product marketing POVs, creative briefs, positioning work and challenges that may not fit neatly in existing processes.
The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Responsibilities
- Own content strategy across channels, and manage global localization efforts for marketing content such as case studies or website resources while triaging cross-functional localization requests.
- Drive customer research to influence marketing initiatives and product direction, and develop positioning and narratives for product initiatives to support adoption, and activate at tentpole moments.
- Manage marketing programs that could include creative development, thought leadership, script writing, program management, and stakeholder alignment.
- Act as point of contact for agency partners and multiple internal groups to enable global execution of AdMob brand guidelines, and partner with sales, regional marketing and product management leads to develop goals/strategy for the Apps business.
- Support development of detailed go-to-market strategies for rapidly changing product and team spread across offices around the globe.
