Product Marketing Manager - Mews
Boston, MA
About the Job
Can you help us change the world?
It's true. At Mews, we dream big. As a Hotel Tech unicorn valued at $1.2b, we're propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution, we're enabling the world's most revolutionary hospitality brands to accelerate their digital transformation.
We're on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole...
About the role
First things first: you want to know what you're actually applying for. It's impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it down to a job description (which we do because this is a job description), it would be this:
We are in search of a Product Marketing Manager based in US. This role is pivotal, serving as a vital link between our US customers, prospects, commercial teams, and our product organization. The ideal candidate will demonstrate an empathetic understanding of our customers' needs and will adeptly tailor their communications to effectively reach, engage, and set Mews apart for our US audience.
You'll be developing go-to-market strategies to drive adoption of Mews, positioning in the industry, the messaging that is needed, and ensuring we speak the right language. In collaboration with the broader product marketing team and other cross-functional Mews colleagues, you will construct a comprehensive understanding of Mews' product landscape and the outcomes they drive for our customers'. Additionally, you will contribute to shaping and prioritizing the product development needed to assist our PMS customers in achieving their goals.
Moreover, you'll use your product marketing expertise to help us deliver against our ambitious targets. Challenging? 100%. Fun? You bet!
✅ Your mission, should you choose to accept it:
- Drive awareness, adoption and growth of our Mews products
- Become an expert of the hospitality industry and understand the technology landscape that helps hoteliers be successful
- Deeply understand how to scope and execute marketing strategies needed to reach different customer segments: talk regularly to customers, and prospects and work with our product teams for qualitative and quantitative insights that inform your work (content, messaging, positioning, etc.)
- Develop US-specific product positioning and messaging informed by user research, market insights, and product understanding for the whole product surface.
- Partner with go-to market colleagues to ensure that product messaging is clearly communicated across channels and campaigns
- Create sales tools to help our go-to market team understand and tell the story; make the features come to life for prospects
- Conduct product and messaging training as needed across respective team members and partners
️ You'll be a great fit if you bring a few of the below with you:
- Have 5+ marketing experience from growing US businesses either in a Business-to-Business (B2B) or Business-to-Consumer (B2C) environment
- Technical fluency and familiarity with the US hospitality market is preferred
- Self-starter and track record working in fast-paced environments and "white space"
- Be a team player with the ability to prioritize and complete multiple projects in a timely manner
- Be self-motivated and proactive, and be able to display composure and calmness under stress and uncertainty while inspiring the same in others
- Be an all-rounder who can think about positioning, messaging, design and targeting all at the same time
- Bring excellent interpersonal skills and can communicate concisely and confidently at all levels
- Find excitement in a fast-paced, dynamic – sometimes ambiguous – and diverse environment
- You've got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind
What's in it for you?
Did you know that Mews was voted the Best PMS of 2024 and has previously held the title of Best Place to Work in Hotel Tech for two consecutive years? You do now. Most of that is down to our inspiring team, but part of it is because of some pretty amazing perks. As well as awesome colleagues and stimulating work, you'll get:
- Participation in the Company shares program
- Best-in-class Parental Leave Policy. At Mews, as the primary caregiver you get 6 months of fully paid parental leave, and as a secondary caregiver, you get 2 months of fully paid parental leave.(No matter your location, this can be used during the 1st year and applies if you've been employed for at least 1 year at Mews)
- Flexible Benefits via the ThanksBen platform
- Unlimited paid holiday (no, this is not a typo)
- Wellness Wednesday's (once a month, the whole company enjoys a day where you can attend to your own well-being)
- Remote/flexible working (we're 100% hybrid-proof, but we cannot hire from anywhere in the world unfortunately, so feel free to reach out and check with us!)
- Monthly working from home allowance and a monthly healthcare insurance allowance (we want you to be happy & healthy)
- Regular team events and socials
Who is Mews?
We want to get to know you, so it's only fair we tell you a little bit about ourselves first. Mews has been transforming hospitality since 2012. What began in a single hotel in Prague now powers thousands of hotels around the world, as they pursue their mission to develop transformational solutions for brands and create remarkable experiences for guests.
Since the beginning, Mews embraced being different. Mews is not simply a property management system, but a connected hospitality cloud with products across the hotel ecosystem and more integrations than anyone else.
From global hospitality brands to independent properties, hoteliers join Mews because they recognize the power of innovation. They understand that they can benefit from hotel tech that drives efficiency, maximizes revenue, and improves guest happiness.
Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses.
Ranked 24th in the FT 1000 list of the fastest-growing European companies in 2021, Mews has been recognized as the Best PMS by industry peers at the HotelTechAwards in both 2020 and 2024, consistently earning acclaim. Mews also achieved finalist status in 2021 and 2022. What's more, we take immense pride in being listed among the Best Places to Work in Hotel Tech during those same years and again this year. But our achievements don't stop there; Mews was also listed among the World's Best Hotel PMS Provider 2023 and as the World's Best Independent Hotel PMS Provider 2022 and 2023 by the World Travel Tech Awards.
Life at Mews
That's what we do, but what about who we are? Mews' culture is special and difficult to capture in words, which makes writing this tricky. You'll experience the freedom to be yourself and the ability to watch your ideas come to life. You'll have an open line of communication and an open invitation to after-work drinks, be they virtual or in-person. Sometimes the work can be challenging and there can be a lot of it, but you'll always be able to rely on those around you.
Yes, we're ambitious and we move fast, but we know the value of fun and taking a breather. Every month we have a Wellness Wednesday, a day off that you can use to boost your health, whether that's a long lie-in, a trip to the gym, or anything in between. We have slack channels for almost every interest imaginable, and an all-company meeting every Friday gives you the chance to ask any question to our leadership team.
To get more of an idea what life at Mews is like, check out our Instagram .
We're guided by our five key values; if you see yourself in them, it's time to get in touch.
Everyone is welcome at Mews
To reimagine the art of hospitality, we need teams who represent our global and diverse customers and users. Our differences make Mews, so we welcome people of all backgrounds and identities to work with us. Embracing different perspectives, trying new things and feeling safe to bring your authentic self to work. If this sounds like you and you're ready to join a global, innovative, and exciting community, we'd love to hear from you!
One very important note….don't hold back! Even if you think you don't meet 100% of the criteria listed in this job role, we still encourage you to apply. We believe that everyone should have equal access to opportunities and want to ensure we provide an inclusive experience, so do let us know if there is anything else we can do to support your application process. We can't wait to hear from you!
