Product Marketing Manager at Vaco, LLC
Chandler, AZ 85286
About the Job
Skills and Abilities:
- Strong general marketing skills with a passion for winning over the customer.
- Ability to create and drive effective messaging and marketing plans across various stages of product lifecycle to generate awareness and demand to reach revenue goals.
- Excellent ability to write and apply copy in a variety of forms, some outside support available to supplement.
- Articulate communicator who can present to various levels of management, co-workers, and peers as well as train on key messaging and value proposition.
- Outcomes-driven with ability to effectively manage multiple product plans and priorities in a fast-paced growth-oriented environment.
- Ability to adapt to change, fast timelines and tight deadlines.
- Ability to lead/co-lead and communicate cross-functionally across operations, sales, product, and marketing.
- Demonstrated ability to develop creative solutions for complex issues.
- Excellent verbal presentation and written communication skills.
- Strong analytical skills and technical acumen preferred.
- Highly collaborative and proven ability to work successfully on cross functional projects?
- Team-player with “can do” attitude, highly resourceful and proactive.
- Strong ability to multi-task in a very fast-paced environment?
- Recognized analytic and critical thinking skills that can identify business opportunities and solutions to grow the business.
- Excellent problem-solving ability and orientation
- Champion and lead effective go-to-market launch plans for new products and develop and execute marketing campaigns and cross-promotional strategies for other existing products across various stages of the product lifecycle to achieve revenue and marketing KPIs.
- Provide timely and comprehensive updates on progress and metrics to leadership.
- Serve as a brand evangelist, thought leader, and conceptualist for our products through public relations, media outreach, blog posts, social media, communicating value prop, identifying and sourcing subject matter experts and advocates, researching insights, and other supporting other efforts as needed.
- Serve as the liaison with Product, Sales, Operations, and Digital Marketing teams on go-to-market plans and marketing deliverables.
- Regularly collaborate with cross-functional teams to review product performance, KPIs, discuss and propose new opportunities, testing plans, etc., to ensure alignment of product marketing strategy.
- Propose plan for generating product awareness at events and trade shows. Attending relevant industry events and trade shows to evangelize our products.
- Develop an intimate understanding of our brand message and tone to accurately capture our persona in MARCOM.
- Lead creation of messaging to effectively communicate to target audiences.
- Educate both internal and external stakeholders on our products’ selling features, benefits, positioning, and differentiators to create and deliver meaningful training and tools for Sales and Service teams.
- Measure and optimize the customer experience and usage as it relates to new product launches, product feature adoption, and product enhancements.
- Work with external partners and agencies on messaging strategy, go-to-market tactics, nomenclature, design needs, and other business needs as necessary.
- 5+ years of relevant experience including marketing, product, or equivalent.
- Candidate should possess a mix of business, product launch, marketing creativity, operational experience, project management and communication/collaboration skills.
- Pragmatic Marketing training and experience a plus
- Bachelor’s degree required in marketing, business, sports science, or similar field.
Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco LLC and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco’s HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.
