Product Marketing Manager, Clinical - Citeline

 

Citeline is one of the world's leading providers of data and intelligence on clinical trials, drug treatments, medical devices and what's new in the regulatory and commercial landscape. Relying on us to deliver vital advantage when making critical R&D and commercial decisions, our customers come from over 3000 of the world’s leading pharmaceutical, contract research organizations (CROs), medical technology, biotechnology and healthcare service providers, including the top 10 global pharma and CROs. 

Now, Citeline is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies. Within this organization, Citeline plays a key role in helping clients connect the dots from pipeline to patient.

 

We are seeking an experienced and strategic Product Marketing Manager to join our Product Marketing team. In this role, you will collaborate closely with the product team to develop and execute comprehensive product marketing strategies that drive product awareness, adoption, and growth. The ideal candidate is a strategic thinker with a strong understanding of the product lifecycle and a passion for translating technical features into compelling value propositions for customers.

 

Market Research & Analysis:

•    Gather customer insights to better understand market problems and what customers are looking for to solve those problems.
•    Conduct market research to stay abreast of industry trends, competitive products, and customer needs. Regularly communicate findings to internal stakeholders. 
•    Document and maintain key competitor profiles for product and commercial teams
•    Recommend industry-specific enhancements for the portfolio of products to the Product Management team
•    Define product suitability for target industry segments and personas, including persona journeys (user vs buyer vs influencer etc)

Product Positioning and Messaging:

•    Develop and refine product positioning and messaging that resonates with the target audience.
•    Collaborate with the product team to understand key features and benefits and translate them into compelling, customer-centric messaging.
•    Work with marketing teams to help them understand the key market personas and product capabilities
•    Work with sales and marketing teams to support the understanding of the product and support the development of key sales enablement tools

 

Go-to-Market Strategy:

•    Lead the development and execution of go-to-market plans for new product launches and feature releases, including the creation of a Product Marketing Playbook.
•    Work closely with cross-functional teams, including product management, solutions consulting, commercial enablement and marketing, to ensure alignment and successful execution of go-to-market initiatives.

•    Success working in dynamic, fast moving, evolving technology organizations
•    Proven ability to work cross-functionally and build trust and mutual respect at all levels of the organization.
•    Great communication and presentation skills, with a knack for presenting complex concepts in a simple and easy-to-understand manner.
•    Self-starter with an entrepreneurial mentality with experience working on complex, ambiguous projects across multiple teams. Creative approach to new ideas, experimentation with new initiatives that fuel growth.
•    Exceptional written and oral communication skills, with the ability to adjust communication style when interacting with customers, team members, peers and management, and the passion to communicate to the organization as the voice of the market and a champion.
•    Strong commercial focus, balancing vision with pragmatism to help support the creation of  business cases and following through to help the creation of growing profitable, market-leading products.
•    A passion for spending time in the market, building and nurturing relationships with current, former and potential customers.

 

 

01:  Bold, Passionate, and Mission-First  
02:  Integrity, Truth, and Reality 
03:  Kindness, Empathy, and Grace 
04:  Resilience, Mettle, and Perseverance 
05:  Humility, Gratitude, and Learning 

 

•    Medical and Prescription Drug Benefits 
•    Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
•    Dental & Vision Benefits 
•    Basic Life and AD&D Benefits 
•    401k Retirement Plan with Company Match 
•    Company Paid Short & Long-Term Disability
•    Paid Parental Leave 
•    Education Reimbursement 
•    Paid Time Off & Company Holidays

 

 

 

 

All legitimate roles with Norstella will be posted on Norstella’s job board which is located at norstella.com/careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address: ApplicationHelp@norstella.com.