Product Marketing Manager - Gaming Education - TEKsystems

Our client in the gaming industry is looking for a product Marketing Manager for a 7 month contract to start. This group works closely with Education as well and is responsible for Content Marketing, GTM Strategy, and Customer/Product storytelling. From informing product storytelling with case studies or managing a blog, to informing pitches and presentations given about the game to prepping for events for Education, this team always has a lot of exciting work to do. This is a fantastic opportunity to make an enormous impact on kids' lives all around the world.

Description:

This Product Marketing Manager will be responsible for the daily rhythm of business for all marketing operations for our gaming client's education marketing team. This person will focus on product messaging, persona development, customer segmentation and journey mapping for all product launches. They will be working cross collaboratively with other teams such as Brand, Social, Creatives and Education. Will be focused on providing support for the marketing strategy and campaign launches.

• Drive content marketing ROB that will result in strong customer engagement. Its purpose is to attract & retain customers by consistently creating and curating relative and valuable content with the intention of changing or enhancing customer behavior

• Manage our digital marketing execution through asset management and custom development to support our web presence

• Drive our events execution through appropriate standardization across geographies, including branding, audience-appropriate content, tools and instrumentation.

• Develop customer segmentation, targeting, and funnel management with our Community team to create better connected engagement throughout our customer’s purchase/usage journey

• Manage multiple marketing programs of various sizes in scope from numerous partners simultaneously that require significant cross-functional collaboration.

• Partner with external partners and internal creative teams to identify marketing assets needs for marketing programs and manage the asset creation process end to end from ideation to production to reviews and execution.

Additional Skills & Qualifications:

• Project Management Skills

• Ability to navigate ambiguity

• Problem Solving Skills

• Executive Presence

• Influential Skills

• Experience working in education preferred

• Strong cross team/group/org collaboration & consensus building skills

• Strong project leader with over 4 years of experience leading larger multi-disciplinary teams, collaboratively and independently.

• Experience of delivering multiple program running concurrently in various life cycle stages through planning to operations and implementation.

• Experience in project management with the ability to manage marketing and communications planning, resource needs, dependencies, and results analysis.

• Strong organizational skills to manage ensure numerous deliverables are complete across key milestones within timelines and budgets.

• Self-starter and ability to be solution oriented and a creative problem solver to get work done.

• Strong business communication skills, writing, and interpersonal skills.

We reserve the right to pay above or below the posted wage based on factors unrelated to sex, race, or any other protected

classification. Eligibility requirements apply to some benefits

and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. This temporary role may be eligible for the following:

• Medical, dental & vision
• 401(k)/Roth
• Insurance (Basic/Supplemental Life & AD&D)
• Short and long-term disability
• Health and Dependent Care Spending Accounts (HAS & DCFSA)
• Transportation benefits
• Employee Assistance Program
• Time off/Leave (PTO, Vacation, or Sick Leave)  

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.