Product Marketing Manager, Marketplace Monetization & Merchandiser - Microsoft Corporation

Our team's mission is to improve the performance and scale the success of the **Microsoft commercial marketplace** by **increasing customer demand** and **purchasing of apps and services** offered by **ISVs** on the **Microsoft Cloud** . We leverage go-to-market engines across the **Global Demand Center (GDC),** our **field & partner ecosystems** , and innovative engineering solutions to **unify cross-Microsoft efforts** to define and drive the execution of our **marketplace business strategy** . The **Product Marketing Manager, Marketplace** **Monetization** **& Merchandiser** will be responsible for **improving customer experience** and growing our business. They will **plan, coordinate, and build new pages** and **merchandising opportunities** across the marketplace as well as **create and analyze metrics** **dashboards** following **traffic, click through, conversion, adoption, and other web metrics** . They will report on performance and **action plans** along with **proposing, developing, and executing new upsell and cross-sell capabilities** , **partnering** with **business** and **technical teams** to achieve goals. They will also help **drive feature launches** and **site improvements** to completion by **coordinating** with **project managers, developers, designers** , and peers across the organization. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. **Responsibilities** + Handling design, tracking, merchandising, and owning complete responsibility for monetization campaigns + Tracking and analyzing customer needs based on customer behavior including searching, browsing, and purchasing + Executing the marketing plan including retargeting programs, cross-category placements, etc. + Designing and executing successful online customer experiences + Identifying problems and opportunities and responding accordingly, engaging cross-functional teams where necessary + Analyzing and sharing relevant metrics and best practices from the executed initiatives across the organization + Developing, testing, and analyzing new tactics to increase conversion rates + Embody our Culture (https://www.microsoft.com/en-us/about/corporate-values) and Values (https://careers.microsoft.com/us/en/culture) **Qualifications** **Required/Minimum Qualifications** + Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business + OR Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business + OR equivalent experience + Experience with site merchandising in the B2B space + Experience in planning, executing, measuring, and optimizing eCommerce site merchandising, with an ability to create optimal customer experiences to drive revenue & optimize the customer journey **Preferred Qualifications** + Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business + OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business + OR equivalent experience + Experience in product marketing or prior experience with web technology + Demonstrated ability to synthesize audience insights + Cross functional leadership experience, with the ability to create clarity, align shared priorities, and influence virtual teams to deliver successful outcomes + Communication skills, with the ability to simply articulate complex concepts to diverse audiences and influence at the senior leadership level + Proven ability to operate with a high degree of autonomy, making informed decisions based on data and common principles to ensure the success of the project or team + Experience in Site Usability, A/B Testing, Personalization, and Optimization, with proficiency in Adobe Experience Manager (or similar tools) to analyze data and make data-driven decisions Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $83,400 - $167,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $108,900 - $183,000 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay Microsoft will accept applications for the role until November 8, 2024 Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .