Product Marketing Manager - Fora

About Fora

Hi, we’re Fora. We’re reimagining the travel advisor industry with fresh eyes, and building a travel agency that is modern, inclusive, tech-enabled and well, cool.

Fora is a next-generation travel platform that, through training and tools, enables anyone to become a travel agent. Fora's mission is to empower 100,000 entrepreneurs to transform their passion for travel into revenue, and we’re doing it by curating incredible experiences for travelers. 

Fora was founded in 2021 by travel entrepreneurs Henley Vazquez, Jake Peters and Evan Frank – who shared one big idea. Since then, we’ve grown to a team of 50 full-time employees, with an office headquarters in Tribeca, New York City.  We are fortunate to be backed by an incredible group of investors (Forerunner, Insight, Heartcore) and are looking for more talented and mission-driven individuals to join our team. 

About The Role

 We are seeking a highly-motivated and detail-oriented Product Marketing Manager to join Fora. Our booking platform, launched last year, is an all-in-one tool that enables our travel advisors to browse, quote, and book hotels for their clients in real time. As we continue to introduce new product features, benefits, and services to prospective and existing advisors and travel partners it is critical to effectively communicate and launch these products out into the world. This Product Marketing Manager will lead the go-to market strategy for new all product features. 

This Product Marketing Manager work with a cross-functional team across marketing, communications, sales, product, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end, leading the product go-to market strategy. You will report into the Senior Director, Commercial Strategy, and help drive overall product marketing excellence and growth as a team leader.

• Develop and implement comprehensive go-to-market strategies, including creating product videos, marketing materials, and optimizing web experiences with supporting sales, partner and advisor resources.
• Establish and manage workstreams across Product Marketing, Sales, Brand Marketing, and other key teams, prioritizing effectively to ensure efficient product launches.
• Collaborate with product & design teams to understand the advisor needs and uses of the features we are building and how those features specifically impact the work of our advisors.
• Collaborate with product teams to create high-impact pitches and demos for major product launches and new features.
• Write creative briefs and work closely with product & marketing teams to develop engaging and effective marketing materials
• Design and drive dynamic demand generation campaigns in collaboration with various teams. Develop thought leadership content, and work closely with demand generation and content teams to drive growth.
• Maintain effective and regular communication with leaders within the Marketing, Sales, Product, and Commercial organizations. 

Requirements

• 4 years of experience in product marketing at a top-tier organization and 4-6 years of overall work experience
• Powerful storyteller: written, verbal, and visual
• Creative problem-solving skills with proven track record of leading scalable projects, programs and go-to-markets
• Experience working with product marketing & sales channels to drive successful product growth
• Track record of using data insights to solve complex problems and influence stakeholders, including cross-functional leaders, in a highly-matrixed organization
• Bold, entrepreneurial spirit who can build programs from scratch with a high degree of ownership to deliver measurable results
• Experience illustrating high-accountability in a dynamic, rapidly changing, ambiguous environment

Compensation

• $120k - $140k equity

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WORK AUTHORIZATION

You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.

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