Product Marketing Manager - Connexion Systems + Engineering
Providence, RI 02903
About the Job
Title: Brand Marketing & Communications Manager
Hiring Organization: Connexion Systems & Engineering
Compensation, Benefits, and Employment Type
Brand Marketing & Communications Manager
As the Brand Marketing & Communications Manager, you will lead and manage all marketing and communications activities for the NTI brand. Working with the Director of Marketing, you will develop and manage marketing priorities, strategies, plans, and tactics to support the growth of the Heating business.
You will be responsible for the following activities:
The ideal candidate has a bachelors degree in marketing (or potentially Communications), and 5+ years experience driving growth through effective strategic marketing. They will also have:
Hiring Organization: Connexion Systems & Engineering
Compensation, Benefits, and Employment Type
- Duration: Contract
- Pay rate: $ 30.00-45.00 /hour
- Job Location: Providence, RI
Brand Marketing & Communications Manager
As the Brand Marketing & Communications Manager, you will lead and manage all marketing and communications activities for the NTI brand. Working with the Director of Marketing, you will develop and manage marketing priorities, strategies, plans, and tactics to support the growth of the Heating business.
You will be responsible for the following activities:
- Implement innovative campaigns for branding and product launches in coordination with the local teams and global Marketing team.
- Develop and manage marketing and communications content for use across all touchpoints by working independently, with the marketing team, and with external agency partners.
- Bring innovative ideas and tools to NTI to increase brand awareness, recognition, and reputation in the market.
- Oversee the strategic direction, messaging, and development of all print and digital communications, including:
- sales collateral
- advertisements
- promotional and merchandising materials
- websites (both domestic and international)
- press releases and newsletters
- email marketing
- video
- blogs and social media
- customer/contractor testimonials
- Manage all projects and vendor relationships for advertising, creative design, website development, and public relations.
- Write and edit content for various media such as PR, print, blogs, and websites.
- Develop and maintain communications brand standards.
- Work with Product Management to plan and execute new product launches and updates, including messaging, advertising/promotions, collateral, and trade shows.
- Support the Sales Team's efforts to reach retailers, wholesalers, and distributors effectively.
- Working with the Contractor/Trade Marketing manager, support requests for creative development of ads, flyers, promos, and events from sales, rep groups and distributors.
- Overseeing the management of the NTI website including analyzing key metrics and data.
- Other support of Sales, Product, and Management teams as needed.
The ideal candidate has a bachelors degree in marketing (or potentially Communications), and 5+ years experience driving growth through effective strategic marketing. They will also have:
- Experience directing and managing outside agencies to plan and deliver effective advertising, media, and other creative work.
- Ability to analyze media and programs to determine effectiveness and ROI. This includes website and digital metrics, advertising metrics and promotion payouts.
- Excellent communication skills and ability to work well in a team environment.
- Desire to collaborate and take the initiative to get things done.
- An independent work style, working with high level direction to drill down to the core of what is required.
- Organization skills and can manage multiple projects at the same time.
- A strong desire to learn about our business and what makes us unique.
- Creativity, and turning a blank canvas into something that resonates with customers.
- Comfort in using editing software.
- Prior experience using Salesforce.
- An understanding of websites and is comfortable tweaking current designs and developing new content.
- Ability to utilize effective SEO and keyword strategies to help improve the effectiveness of our website.
- A positive attitude!
Source : Connexion Systems + Engineering
