Product Marketing Manager - Enumerix

About Enumerix

Enumerix is revolutionizing the field of genomics with our cutting-edge UltraPCR platform. We are seeking a strategic Product Marketing Manager to drive our go-to-market efforts and position our innovative products for success in the competitive genomics market.

Position Overview

As the Product Marketing Manager at Enumerix, you will be responsible for developing and executing comprehensive go-to-market strategies for our genomics products. You will work closely within the product management team as well as collaborating closely with Marketing team to translate technical features into compelling value propositions and ensure our products are effectively positioned in the market. This role reports directly to the VP of Product, Founding Scientist.

Key Responsibilities

• Develop and execute go-to-market strategies for Enumerix products, including the UltraPCR platform
• Create compelling positioning and messaging that differentiates Enumerix products in the competitive genomics landscape
• Conduct market research to identify target segments, analyze competitors, and uncover market trends
• Collaborate closely with product managers and the Marketing team to align marketing strategies with product roadmaps and features
• Develop and manage product launch plans, ensuring all product content is ready for successful market entry
• Own and develop all product content for customer-facing materials, including product brochures, website content, webinars, product notes, customer case studies, and other sales enablement tools
• Collaborate closely with Marketing team to ensure alignment with overall branding strategy while maintaining technical accuracy
• Work with sales teams to create effective sales enablement tools and conduct product positioning training, emphasizing technical differentiation
• Analyze market response and customer feedback to refine positioning and go-to-market strategies

Qualifications

• Advanced degree (Ph.D. or Master's) in Biology, Molecular Biology, or a related field
• 5+ years of product marketing experience in the genomics or life sciences industry
• Proven track record in developing and executing successful go-to-market strategies for technical products
• Excellent strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing plans
• Exceptional writing skills, with the ability to craft compelling content that articulates complex technical concepts clearly and engagingly to diverse audiences
• Experience in positioning and messaging high-value, innovative products in competitive markets
• Ability to work effectively in a fast-paced, cross-functional environment
• Strong understanding of the genomics market, including key players, trends, and customer needs is a plus

Enumerix is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.