Product Marketing Manager, Wearables Developer Ecosystem - Reality Labs - Meta

Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. Product marketing is searching for a passionate business leader to focus on developing and growing our Meta Wearables Ecosystem. This person will be responsible for influencing product development and leading go-to-market (GTM) as part of the Wearables Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, exceptional communication skills, a collaborative mindset, analytical acumen, and developer product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.

RESPONSIBILITIES

Product Marketing Manager, Wearables Developer Ecosystem - Reality Labs Responsibilities:

• Partner closely with product teams to define the strategy, roadmap and success metrics for our developer products, ensuring product market fit and helping evolve tooling over a multi-year time horizon
• Define developer product positioning, naming, audience definition and sizing for tooling across our wearables programs
• Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the developer point of view internally with Product Management and cross-functional teams in the prioritization, design and development of our toolchain.
• Lead the definition and development of the go-to-market strategy across the organization that is grounded in user insights and market dynamics
• Lead the go-to-market cross-functional teams toward execution and launch of the GTM strategy through EOL. Be the single point of contact for communicating GTM updates and reviews with cross functional leadership
• Design tests, measure impact, and learn through a results-driven mindset with cross-functional teams

MINIMUM QUALIFICATIONS

Minimum Qualifications:

• 8+ years of experience in developer product marketing, product management, business strategy engineering or a similar field with expertise in developer toolchains
• BA/BS degree in marketing, business, product development, or related work experience
• Combination of strategic experiences and hands-on tactical execution
• Experience with research and proficiency in using data and insights to inform product and GTM strategy
• Experience working in a cross-functional capacity within a fast-paced, changing environment
• Effective communication skills
• Understanding of develop toolchains
• Quantitative, analytical and conceptual problem-solving skills combined with proven business acumen
• Experience structuring and solving problems, and influencing product decisions to move insights to action

PREFERRED QUALIFICATIONS

Preferred Qualifications:

• Masters’ degree or equivalent in business, marketing, analytics, engineering, or other related quantitative discipline (e.g. MBA)
• Experience in product marketing, developing go to market strategies and partnering closely with product teams
• Domain knowledge in consumer wearable devices
• Experience working with development partners to influence nascent tooling design