Product Marketing Manager - Inmar, Inc.
Winston Salem, NC 27101
About the Job
The Product Marketing Manager works within the team and cross-functionally with teams in Sales, Product Management, Corporate Marketing and Technology and is seen as the subject-matter expert with regards to the product or product line assigned.
Primary Accountabilities:
Develop complex business cases, product or feature level revenue projections, or other decision analysis projects, including data collection and preliminary analysis; knowledgeable about and proficient with common techniques and frameworks for asking critical questions and conducting analysis based on identifying opportunities and barriers to support the business planning process.
Independently conduct research on competition, users, and customers to inform product strategy, including win-loss analysis, profitability analysis, voice of customer and feasibility: actively contribute to creation of competitive strategy for a major product line.
Collaborate with go-to-market teams (product, sales, services, solution architects) to successfully launch new product initiatives of moderate complexity with independence, and high complexity with supervision; support sales efforts with collateral, sales talking points and ensure necessary marketing support; identified as the marketing expert for the product; responsible for maintaining timelines needed via the commercialization checklist to ensure in-market timing is met based on the roadmap dates outlined for individual products or features.
Independently seek out inputs needed to support decision making at a higher level; determine what information will be helpful in creating a path forward plan and responsible for contributing to the creation of a path forward plan for simple problems defined as those not causing risk to our revenue plan.
Contribute to ideation for roadmap and capture VOC in partnership with product teams to support roadmap creation; support prioritization when determining bandwidth within resources; provide insight into simple revenue projections; responsible for aligning with Product Management on in-market timing of single product or feature roadmaps.
Communicate primarily with stakeholders from within their specific product line inclusive of other Product Marketing Managers and leadership, Product Management, Sales and Client Services in relation to specific product initiatives they are responsible for managing; assigned as the primary point person for questions from sales, clients and outside vendors for single product initiatives.
Responsible for creating and providing the appropriate materials to present a compelling value proposition for single products that motivate sales to sell and outbound marketing groups to support.
Give executive level presentations on specific products/features as needed; work in partnership with other Product Marketing Managers and leadership to review, refine and approve any presentations or training materials prior to sharing or presenting.
Build productive internal and external working relationships; interact internally with functional peer groups and occasionally with others outside of functional group.
Talk to customers, in partnership with Sales, primarily in support of presenting the key product value proposition or to answer questions on new product launches; work in partnership with Product Management to ensure validity of information shared and also proactively invite Product Management into the conversation when discussing technical features or functionality of a product.
Responsible for VOC feedback collection via Sales to inform product strategy, inclusive of defining or refining go-to-market elements like pricing, packaging or selling parameters.
Opportunity to mentor more junior members of the team; may be called on to support training new product marketing hires on systems and processes.
Required Qualifications:
Bachelor’s degree in business, marketing or a related discipline
3-5 years’ related work experience, preferably marketing financial or technical services for manufacturers or retailers; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position
Experience in online advertising or social media marketing, a plus
Proven track record for delivering high-quality presentation materials
Demonstrated capacity to communicate large-scale concepts
Ability to approach the day-to- day with both a product and client mindset
Eminently curious, with a high propensity for self-learning
Proficiency working with software programs including, Microsoft Office and Google suites
Individual Competencies:
Research: Strong ability to research topics and synthesize information into concise recommendations and reports
Influence: Persuades or convinces others to support an idea, agenda, or direction through establishing credibility, using data and facts for support. Directly address a person's concerns or issues and make connections.
Attention to detail: Meticulous in formatting consistencies. Demonstrated excellence in writing skills, with high attention to detail and emphasis on accuracy
Authenticity: Builds legitimacy by being positive, trustworthy, and promoting openness through honest and ethical relationships.
Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.
Urgency: Maintains a sense of urgency to complete tasks and accomplish goals. Proactively works through problems and keeps initiatives moving forward despite challenges
Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.
Organizational/Multitasking Skills: Ability to maintain organization on multiple tasks and projects simultaneously in a high-pressure, timeline-driven environment
Customer Service Oriented: Willingness to support and provide excellent service to our Sales partners
Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives, leverage information and achieve results.
Story telling skills: Demonstrated ability to research topics and synthesize information into concise recommendations and reports.
Communication: Ability to give and receive messages and information in written, oral, and visual formats in a clear and succinct way for a complete understanding of meaning and intent. Strong oral communication skills and ability to interact successfully and collaboratively with others
Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.
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