Product Marketing Mgr, Outbound, North American Stores Marketing - Amazon

Description The newly created North American Stores (NAS) Marketing & Creative team helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside cutting edge tools for marketers. We are looking for creative, customer-obsessed, curious and highly entrepreneurial leaders to join our new and exciting team. NAS Marketing is seeking a Product Marketing Manager responsible for driving a best-in-class customer experience, helping to drive sales and innovation across e-mail and push campaigns across North America Stores (NAS). You will be responsible for developing manual and semi-automated campaigns in support of seasonally relevant cross-category events. As a leader in the team, you will be expected to influence across the organization, partnering with our Creative, Tech and Central Automated Marketing teams to drive best-in-class email and push campaigns for our customers. Key job responsibilities - Research audience and identify key audiences for events - Design an email and push marketing strategy for event campaigns based on customer analysis - Establish goals and KPIs for channel in event - Partner with stakeholder teams and creative in determining and organizing email and push campaign content. - Use email segmentation to send curated content to specific audiences. - Track conversion rates and related revenue from campaigns. - Conduct analysis on campaign performance and make necessary adjustments. - Use performance insights to optimize for growth Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels Preferred Qualifications - Experience managing external partners to develop marketing programs - Experience presenting ideas to various levels of an organization to gain support for initiatives Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.