Product Marketing Specialist – Dermatology & Veterinary Pharmaceuticals - Strive Pharmacy
Mesa, AZ
About the Job
Company Overview
Before we opened Strive Pharmacy we were unsatisfied with the current state of the pharmaceutical industry. Most of the current pharmaceuticals only offer a one size fits all approach and often come with unwanted and potentially dangerous side effects. We found that through compounding we can offer a much more personalized solution to medicine.
Through this we have been able to help patients get the results they are seeking for their personal needs. After years of working for corporate chains we took the risk and opened Strive Pharmacy. We are dedicated to providing a better experience for each customer and clinic that we work with. Come see the Strive difference.
Our Mission
We're flipping the script with personal medicine. We strive to interrupt an industry that has been closed to personalized care, accessibility, and nuance for too long. We strive to shift a reactive view of self-care and ignite a proactive baseline-shifting approach to health for all. 'The human element' is our crux and catalyst, driving all that we do, whether we're interacting with patients, providers, or practices. We're here to partner with those ready for a change. More than a compounding pharmacy, we're on a mission to positively disrupt healthcare as we know it. Strive is about more than medicine. Strive is about striving for the personal side of healthcare.
- Drive the marketing strategy, execution, and performance for both dermatology-specific and veterinary pharmaceutical products.
- Focus on maximizing market share, driving sales growth, educating healthcare professionals, veterinarians, and consumers, and ensuring product success through cross-functional collaboration.
- Develop product positioning and messaging that differentiates dermatology and veterinary products in competitive markets.
- Conduct market analysis and competitive assessments to inform strategies for both sectors.
- Manage the product marketing lifecycle from launch through maturity to end-of-life across dermatology and veterinary product lines.
- Collaborate with Product Marketing and Marketing Operations Managers to develop tailored marketing campaigns for both dermatology and veterinary products, leveraging digital and traditional channels.
- Coordinate with internal teams (Content, Social Media, Events, Trade Marketing, Brand, Sales, CSR, Clinical, and Operations) to create and distribute relevant marketing materials for both markets.
- Ensure campaigns meet regulatory standards and resonate with healthcare professionals, veterinarians, and end consumers.
- Track key metrics such as sales growth, market penetration, customer engagement, and campaign ROI across both dermatology and veterinary sectors.
- Use data analytics to optimize marketing strategies and refine campaign performance based on results in each market.
- Work with Content and Clinical teams to develop educational and promotional materials aligned with the unique needs of dermatology and veterinary products, while maintaining regulatory compliance.
- Create sales enablement tools, such as product guides, website pages, rack cards, menus, emails, FAQs, and other physical and digital collateral items.
- Collaborate with Sales, CSR, Trade Marketing, Operations, Content, Social Media, Events, Clinical, and other departments to align strategies and ensure consistent messaging across both dermatology and veterinary portfolios.
- Lead weekly meetings with relevant departments to track progress and ensure alignment on priorities for both product categories.
- Identify opportunities for market expansion and product diversification within both dermatology and veterinary markets.
- Develop scalable marketing strategies to enter new markets or grow within existing ones across both sectors.
- Sales Growth:
- Increase in product sales volume and revenue within both dermatology and veterinary categories.
- Campaign Performance:
- Metrics such as click-through rates (CTR), conversion rates, and lead generation from campaigns in both markets.
- Customer & Professional Engagement:
- Monitor social media engagement, customer feedback, and satisfaction scores from consumers, healthcare professionals, and veterinarians.
- Time to Market:
- Efficiency in launching new products and executing marketing campaigns across departments for both product lines.
- Campaign Management:
- Execute and monitor product marketing campaigns with operations, ensuring they are on time and within budget for both dermatology and veterinary products.
- Content Creation:
- Develop and update high-quality marketing collateral, including videos, website pages, and brochures, tailored to both markets.
- Collaboration Meetings:
- Participate in daily or weekly check-ins with cross-functional teams to align on strategies and track progress for dermatology and veterinary product lines.
- Data Analysis:
- Analyze market trends and sales data for both sectors to identify growth opportunities and refine strategies.
- Bachelor's degree in Marketing, Business, or a related field.
- At least 2 years of experience in marketing pharmaceutical products, with a focus on dermatology and/or veterinary sectors.
- Proven ability to develop and execute successful marketing campaigns across healthcare and veterinary markets.
- Strong understanding of market trends and the regulatory environments in both dermatology and veterinary sectors.
Benefits/ Perks
Strive Pharmacy provides a comprehensive benefits package that encompasses various perks such as employer paid healthcare coverage available after 30 days of employment, the choice of an FSA/HSA, a voucher for new hire scrubs (if applicable), parental leave, a 401(k) plan with matching contributions, and the benefit of weekends and holidays off. FREE COMPOUNDED MEDS to employees and immediate family members.
Culture
At Strive, culture plays a fundamental role in shaping our workplace atmosphere. Beyond our exceptional benefits package, we foster a sense of community. Throughout the year, we arrange various holiday potlucks and festive celebrations. Strive is committed to promoting both personal and professional development, striving for our employees to excel and grow in every aspect of their lives, both within and outside of the workplace.
EEO
Strive Pharmacy is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristics as outlined by federal, state or local laws.
Disclaimer*** Please do not call the pharmacy location with questions about your application or interview. A talent acquisition partner will reach out to you.
