Product Strategist -Pompe, ASMD, & MPS1 - Switch4 LLC
Cambridge, MA 02139
About the Job
Title: Product Strategist
Location: Cambridge, MA
Job-Type: FTE/Permanent
The Product Strategist will play a critical role in shaping the success of our Gaucher, ASMD & MPS products by driving a customer-centric brand strategy. This individual will be responsible for owning and developing product positioning and actionable strategy based on a deep understanding of the patient journey, market dynamics and the value that products and services can bring to driving better outcomes. Each marketer will work closely within our GTM models.
Role and Responsibilities:
• Lead brand strategy and strategic planning, budgeting, KPI tracking, forecasting, financial reporting across multiple brands.
• Primary collaboration/connection with global Global Brand Lead, countries teams, PSS, patient marketing team, Account Engagement marketing team and health system marketing.
• Sr level interactions are frequent, as well as making key brand decisions.
• Develop and synthesize insights on disease areas and market dynamics using US data from global sources.
• Coordinate with various marketing roles to gather and deliver insights from different channels, customers, and digital platforms.
• Understand unmet customer needs to determine the value proposition of products in the rare disease category.
• Continuously analyze the competitive environment and pipeline activities.
• Create comprehensive views of the patient journey, including strategies for patient identification.
• Build strategies to address competitive entrants, that can be pulled through.
• Develop and execute the commercial brand strategy using market, customer, and competitor insights.
• Lead cross-functional governance meetings to ensure organizational alignment and support product demand forecasts.
• Manage brand marketing budget, provide input on annual planning, and ensure alignment with global marketing strategies and regulatory requirements.
Requirements:
• Bachelor's degree in marketing, business, technology, or life sciences
• Marketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles
• US, Global, Ex US Experience
• Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
• Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
• Demonstrated product and/or brand strategy experience.
• Ability to travel 25% within the US.
Skills and Certifications:
• Brand Lead
• Launch experience
• Brand strategy
Location: Cambridge, MA
Job-Type: FTE/Permanent
The Product Strategist will play a critical role in shaping the success of our Gaucher, ASMD & MPS products by driving a customer-centric brand strategy. This individual will be responsible for owning and developing product positioning and actionable strategy based on a deep understanding of the patient journey, market dynamics and the value that products and services can bring to driving better outcomes. Each marketer will work closely within our GTM models.
Role and Responsibilities:
• Lead brand strategy and strategic planning, budgeting, KPI tracking, forecasting, financial reporting across multiple brands.
• Primary collaboration/connection with global Global Brand Lead, countries teams, PSS, patient marketing team, Account Engagement marketing team and health system marketing.
• Sr level interactions are frequent, as well as making key brand decisions.
• Develop and synthesize insights on disease areas and market dynamics using US data from global sources.
• Coordinate with various marketing roles to gather and deliver insights from different channels, customers, and digital platforms.
• Understand unmet customer needs to determine the value proposition of products in the rare disease category.
• Continuously analyze the competitive environment and pipeline activities.
• Create comprehensive views of the patient journey, including strategies for patient identification.
• Build strategies to address competitive entrants, that can be pulled through.
• Develop and execute the commercial brand strategy using market, customer, and competitor insights.
• Lead cross-functional governance meetings to ensure organizational alignment and support product demand forecasts.
• Manage brand marketing budget, provide input on annual planning, and ensure alignment with global marketing strategies and regulatory requirements.
Requirements:
• Bachelor's degree in marketing, business, technology, or life sciences
• Marketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles
• US, Global, Ex US Experience
• Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
• Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
• Demonstrated product and/or brand strategy experience.
• Ability to travel 25% within the US.
Skills and Certifications:
• Brand Lead
• Launch experience
• Brand strategy
Source : Switch4 LLC
