Professional, Account Based Marketing - Jones Lang LaSalle Incorporated

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Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

Mixed-Use Marketing Manager

Transform marketing at JLL with your leadership and experience!

The Marketing Manager oversees the Marketing & Engagement Management for a luxury Mixed Use Development (Retail, Office, Multifamily). The Marketing Manager leads and executes engagement programming and activities for the tenants, local community, and residents on site an officing at the property.

Responsibilities

Event Planning/Execution

• Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales.  Include retailers, residents, office tenants as appropriate. 

• Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends. 

• Follow corporate policies and procedures for all programs and events. 

• Manage and schedule building amenities (ie. conference spaces, fitness facility, tenant lounges, etc.) during event planning and implementation.

• Curate unique and worthwhile activations in public and private event space in conjunction with onsite retailers.

• Create property programming with the goal of creating a property-wide sense of inclusion and community.

• Acts as a building ambassador, including maintaining a welcoming presence in public spaces when requested and during events.

• Works with Experience Management (XM) to coordinate applicable events and experiences within the property with the office and multi-family tenants.

• Promote and engage tenants to participate in building programming.

Advertising/Traditional + Digital

• Effectively manage the center’s digital media programs (social media, mobile, web) as applicable via in-house or contracted account.

• Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.

• Analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general marketing administrative duties.

Community/Tenant Relations

• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers.”

• Serve as the marketing liaison between the local community business leaders, the property and the client.

Publicity

• Develop an ongoing public relations action plan as needed; send out press releases; track publicity.

Marketing for Leasing

• Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.

• Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property through advertising and sponsorships.

• Utilizes common areas for pop-ups and activations for tenant engagement activations.

General Marketing

• Development of the annual budget and marketing plan for the property based upon the center’s strategic goals with ongoing monitoring monthly re-forecasting and adjustments as needed to meet year-end projections. 
• Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts. 

• Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.

• Negotiate and execute contracts with vendors for best price, product, and service.

Preferred Qualifications

• Minimum of 7-10 years of experience in marketing, with a focus on strategic planning and execution.

• Proven track record in developing and implementing successful marketing campaigns and initiatives.

• Strong leadership skills to effectively manage a marketing team.

• Exceptional communication skills, both written and verbal.

• Ability to think strategically and analytically, with a deep understanding of market trends and customer insights.

• Proficient in digital marketing strategies and tactics, including social media, content marketing, and SEO.

• Experience in brand management and building brand awareness.

• Experience within the hospitality industry preferred but not required.

• Proficient in market research and analysis to identify target markets and customer segments.

• Knowledge of marketing automation tools and CRM systems.

• Strong project management skills to oversee multiple marketing initiatives simultaneously.

• Ability to collaborate effectively across departments and work with cross-functional teams.

• Results-oriented mindset with a focus on achieving measurable goals and driving ROI from marketing efforts.

Location:

On-site –Atlanta, GA

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements.  We’re interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

• 401(k) plan with matching company contributions

• Comprehensive Medical, Dental & Vision Care

• Paid parental leave at 100% of salary 

• Paid Time Off and Company Holidays

JLL Privacy Notice

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. Weendeavourto keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.

For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.

For additional details please see our career site pages for each country.

For candidates in the United States, please see a full copy of our Equal Employment Opportunity and Affirmative Action policy here.

This position may require you to be fully vaccinated against COVID-19. If required, you’ll be asked to provide proof that you’re fully vaccinated upon your start date. You’re considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination. 

Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process –  you maycontact us at Accommodation Requests. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Uspage > I want to work for JLL.

Accepting applications on an ongoing basis until candidate identified.