Program Manager - Campaign and Product Marketing Management - Udacity
Mountain View, CA
About the Job
About Us
Udacity is on a mission of forging futures in tech through radical talent transformation in digital technologies. We offer a unique and immersive online learning platform, powering corporate technical training in fields such as Artificial Intelligence, Machine Learning, Data Science, Autonomous Systems, Cloud Computing and more. Our rapidly growing global organization is revolutionizing how the enterprise market bridges the talent shortage and skills gaps during their digital transformation journey.
As a Senior Program Manager, you will be responsible for planning, driving, and improving the pace and efficacy of Udacity's consumer marketing campaigns. In this role you will need to wear many hats. You will develop campaigns programmatically, identify dependencies, align stakeholders on the plan, and then deliver against the plan. In this role, you will be expected to identify campaign KPIs and ensure the team has instrumented the KPIs such that you can measure the success of a given program. To be successful you will need to partner effectively with CRM team, content team, product team, and other marketing teams to prioritize campaign support and ensure seamless delivery. You will work with a global team of passionate individuals in a dynamic, fast-paced environment. Success in the role will involve establishing and maintaining a business-focused, metrics oriented, campaign delivery mechanism that drives meaningful improvement to Udacity's consumer business.
The ideal candidate thrives in a global, dynamic environment, can effectively manage complex projects with customers and internal stakeholders, and is passionate about extending the reach of Udacity's mission to help our customers forge their futures in tech.
Responsibilities:
- Define campaign go-to-market playbooks based on various campaign types and align stakeholders to the playbook
- Test and scale the playbook to ensure mechanism is repeatable and measurable
- Own marketing strategy and development for Udacity's weekly consumer go-to-market campaigns
- Manage dependencies by closely partnering with and influencing cross-functional stakeholders to align on program milestones and deliverables
- Hold cross-functional team members accountable to campaign milestones and track status and risk against said milestones
- Update website to support new course launches and marketing activities
- Drive creative briefings and manage relationship with creative agencies in support of go-to-market campaigns
- Define campaign success criteria and develop inspection mechanism to audit campaign strategy to understand effectiveness
- Effectively document plans and status updates to ensure that senior leadership team has full visibility into campaign approach and rationale for approach
- Develop prioritization framework to help the team determine which campaigns warrant outsized investment
- Build scalable organizational mechanisms that allow the cross-functional team to operate more efficiently, improve transparency, and be accountable to deadlines.
What we value:
- 4+ years of experience as a program or product marketing manager
- Experience working on digital subscription products
- Demonstrated ability to effectively manage dependencies and complex projects
- Demonstrated ability to manage multiple sophisticated projects and competing priorities simultaneously
- Proven ability to identify, analyze, and solve ambiguous problems with extreme attention to detail on tight deadlines
- Track record of showing ownership over program lifecycle, managing all aspects of the program, and showing resilience in face of headwinds
- Demonstrated ability to successfully influence internal and external stakeholders
- Thrives in a high-energy, fast-paced environment where tactical and strategic initiatives are driven in parallel
- Experience deriving and presenting insights to business leaders
- Ability to have collaborative, technical discussions with engineers and understand technical tradeoffs
Location:
While this is a remote role, applicants must be currently authorized to work in the United States of America on a full-time basis.
Compensation:
The maximum base pay for this position is $160,000, depending on experience and location.
Benefits:
Experience a rewarding work environment with Udacity's perks and benefits!
- At Udacity, we offer you the flexibility of working from home. We also have in-person collaboration spaces in Mountain View, Cairo, Dubai and Noida and continue to build opportunities for team members to connect in person
- Flexible working hours
- Paid time off
- Comprehensive medical insurance coverage for you and your dependents
- Employee wellness resources and initiatives (access to wellness platforms like Headspace, Modern Health )
- Quarterly wellness day off
- Personalised career development
- Unlimited access to Udacity Nanodegrees
What We Do
Forging futures in tech is our vision. Udacity is where lifelong learners come to learn the skills they need, to land the jobs they want, and to build the lives they deserve.
Don't stop there! Please keep reading...
You've probably heard the following statistic: Most male applicants only meet 60% of the qualifications, while women and other marginalized candidates only apply if they meet 100% of the qualifications. If you think you have what it takes but don't meet every single point in the job description, please apply!
We believe that historically, many processes disproportionately hurt the most marginalized communities in society- including people of color, working-class backgrounds, women and LGBTQ people. Centering these communities at our core is pivotal for any successful organization and a value we uphold steadfastly. Therefore, Udacity strongly encourages applications from all communities and backgrounds.
Udacity is proud to be an Equal Employment Opportunity employer. Please read our blog post for "6 Reasons Why Diversity, Equity, and Inclusion in the Workplace Exists"
Last, but certainly not least…
Udacity is committed to creating economic empowerment and a more diverse and equitable world. We believe that the unique contributions of all Udacians is the driver of our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, color, religion, sex, gender, gender identity or expression, sexual orientation, marital status, national origin, ancestry, disability, medical condition (including genetic information), age, veteran status or military status, or any other basis protected by federal, state or local laws.
As part of our ongoing work to build more diverse teams at Udacity, when applying, you will be asked to complete a voluntary self-identification survey. This survey is anonymous, we are unable to connect your application with your survey responses. Please complete this voluntary survey as we utilize the data for diversity measures in terms of gender and ethnic background in both our candidates and our Udacians. We consider this data seriously and appreciate your willingness to complete this step in the process, if you choose to do so.