Program Manager, Social Media - Delta Air Lines Inc.
Atlanta, GA
About the Job
How you'll help us Keep Climbing (overview & key responsibilities)
The Program Manager, Social Media will deliver and execute Social Media marketing strategy across established and emerging platforms to boost brand awareness, customer satisfaction and achieve revenue goals.
ESSENTIAL FUNCTIONS
- Partner with Social Media Manager and cross-functional teams on assigned social media and other marketing channel initiatives in support of key business objectives.
- Responsible for social community engagement across all social platforms partnering with cross-functional teams to bring the DLV brand story to life through engaging and organic channel conversations.
- Manage overall social calendar and posting schedule, working cross-functionally to gather content ideas and partner with key stakeholders to meet the needs of the organization.
- Facilitate paid marketing campaigns and media placements and all relevant content creative reviews and approvals.
- Work with the Customer Engagement Center team to expediently manage customer service issues received through social networks.
- Support internal teams with extracting and analyzing paid media analytics, including engagement data and campaign KPIs to drive continuous improvement.
- Develop materials to present to leadership on strategy, planning and performance of various campaigns and initiatives as assigned.
- Comply with all corporate and departmental policies/procedures and applicable governmental regulations.
- Other duties and responsibilities as assigned, which may include cross-utilization within the department or with other departments.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential
functions.
SALARY
48672.00 – 78540.00 annually
WORK ENVIRONMENT
DLV Corporate Headquarters, Atlanta GA
POSITION TYPE/STANDARD SCHEDULE
Full-Time Monday through Friday; 8:30 a.m. to 5 p.m. Occasional evening and weekend may be required as job duties demand.
Benefits and Perks to Help You Keep Climbing
Delta Vacations values care, integrity, resilience, servant leadership, and collaboration. Our employees are an important key to our success. Join us to explore a career, see the world, and enjoy great compensation and benefits.
- Competitive salary, profit-sharing program, recognition, and performance incentives.
- 401(k) with generous company contributions up to 5%.
- Paid time off including vacation, holidays, paid personal time, birthing parent, and parental leave.
- Comprehensive health benefits including medical, dental, vision, short/long term disability, and life benefits.
- Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages.
- We offer comprehensive wellbeing programs to support your overall health, including an employee assistance program, free financial mentoring, and abundant mental health resources.
- Domestic and International space-available flight privileges for employees and eligible family members.
- Career development programs to achieve your long-term career goals.
- Access to more than 500 discounts, specialty savings, and voluntary benefits through Delta Perks such as car and hotel rentals, Delta Vacations Packages, auto, home, and pet insurance, legal services, and childcare.
What you need to succeed (minimum qualifications)
- Candidates for this position may have completion of a Bachelor’s degree in Marketing, Communications or related field from four-year college or university; orequivalent work experience; or equivalent combination of education and experience.
- Three years of hands-on social media channel experience required.
- Working knowledge ofsocial/digital media tools, techniques and platforms required.
- Experience with Meta Ads Manager tool required.
- Project management experience required.
- Proficient reporting skills and experience with web analytic tools required.
- Strong PC skills including MS Word, Excel, PowerPoint, and Outlook required.
- Ability to prioritize and successfully manage multiple projects/deadlinessimultaneously.
- Domestic and/or international travel to fulfill assigned responsibilities.
- Highly motivated self-starter that drives results.
- Self-sufficient multi-tasker, proficient in original approaches and innovative ideas.
- Must possess strong attention to detail and proofreading skills.
- Must demonstrate strong English language writing, grammar and proofreading skills.
- Must be able to communicate with management, staff and customers effectively and professionally as well as demonstrate sound judgment/reasoning skills and the ability to influence others.
- Ability to think creatively, solve problems collaboratively and works quickly under deadline.
- Consistently prioritizes safety and security of self, others, and personal data.
- Embraces diverse people, thinking, and styles.
- Possesses a high school diploma, GED, or high school equivalency.
- Is at least 18 years of age and has authorization to work in the United States.
What will give you a competitive edge (preferred qualifications)
- Experience with marketing and creative agencies preferred.
- Experience with social content creation preferred.
- Canva skills preferred.
- Familiar with integrated marketing channel executions preferred.
- Travel and/or tourism industry experience preferred.
- Knowledge of Delta Vacations programs and brands preferred.
Source : Delta Air Lines Inc.
