Programmatic Advertising Manager - YO HR CONSULTANCY

Programmatic Advertising Manager

REQUISITES

• 2-3 years of hands-on experience managing Programmatic Campaigns, Amazon DSP, Trade& Desk, Stack Adapt, or other e-commerce platforms a plus

• 1-2 years of hands-on experience working with 3rd party platforms for management and/or& reporting (i.e. Pacvue, IntentWise, etc.)

• Strong understanding of Digital Marketing tenants and marketing journeys/funnels

• Analytically minded extremely detail-oriented

• Forward-thinking eagerness to learn new things (platforms, channels, systems), willingness to& ask questions, and work in a collaborative environment

• Ability to self-manage and adhere to deadlines in a fast-paced environment

• Experience with SQL a plus

• Proficiency in Microsoft Excel (i.e. lookup, filtering, pivot tables)

• Strong business interpersonal skills, both written and verbal

• Problem-solving—comfortable diving in and analyzing to create out of the box& solutions

The Programmatic Strategist will own relevant advertising strategy development, as well as& execution, as needed, for brands across a variety of mediums and channels, priority being Amazon.com.&

The Programmatic Strategist is also responsible for working with vendors to turn valuable metrics and& data into cohesive brand stories. They will work closely with Brand Management, Creative,&

Business Intelligence, Retail Media, Amazon Search Advertising teams. The Programmatic Strategist& will report to the Director of Programmatic.

CORE RESPONSIBILITIES

Primary Objectives:

• Own and maximize programmatic advertising planning strategy; as well as assist in& execution for all enrolled media clients

• Assist the Programmatic Director in helping oversee junior-level employees and projects as it relates& to advertising campaign builds, bid management, budget pacing, and other ad-hoc projects

• Help manage optimize programmatic campaigns

• Build strong ties between Advertising, Client Services Creative Teams

• Own reporting, data, and story telling for all enrolled media clients

Advertising Operations Management (70%)

• Attend key client meetings (remote and/or in person depending on location) when reviewing& media plans/proposals, QBRs, and strategy meetings with marquee clients as needed

• Dissect advertising performance to identify additional optimization opportunities, strategic& recommendations, and impactful insights

• Regularly audit DSP performance, strategy future-looking plans to ensure is delivering& cutting-edge solutions

• Work with Director of Programmatic to resource plan and communicate when new& resources (employees, systems, tools) are necessary to continue driving revenue for the& advertising department

• “Think Big” and formulate outside-the-box media strategies for clients and work with internal& teams to develop Media Proposals

• Develop and nurture relationships with our channel partners relevant media vendors Cross-Department

Collaboration (20%)

• Work cross-departmentally to identify opportunities to drive more intentional advertising& campaigns and help our clients more effectively market to their target consumers

• Become intimately familiar with client roster and work with the Brand Manager team to& identify opportunities for clients to expand into additional advertising opportunities

• Review best practices, test ideas insights related programmatic strategies

Innovation& (10%)

• Attend industry events to ensure remains at the forefront of Retail Media and paid& search strategies and best-practices

• Identify areas of opportunity for the teams to work better, faster, and smarter to present& to leadership

• Investigate relevant advertising tools which can supplement or replace existing& software partners&

• Identify additional revenue opportunities for via upselling additional capabilities or& services