Programmatic Marketing Specialist - eTeam Inc.
Oakland, CA 94612
About the Job
Job Description:
We are looking for an extraordinary Performance Marketing Specialist to help drive and scale new user growth through our Programmatic channels in US and international markets. As a member of the Demand Generation team, you'll influence Programmatic strategy across our core payments business and SaaS products. You will take a data driven approach, increasing efficiency through optimizations and testing. You will report to the Marketing Performance Lead.
You Will:
Skills:
Education:
A BA/BS degree or equivalent practical experience
We are looking for an extraordinary Performance Marketing Specialist to help drive and scale new user growth through our Programmatic channels in US and international markets. As a member of the Demand Generation team, you'll influence Programmatic strategy across our core payments business and SaaS products. You will take a data driven approach, increasing efficiency through optimizations and testing. You will report to the Marketing Performance Lead.
You Will:
- Collaborate closely with the Programmatic team members to develop acquisition (lower funnel) and brand awareness (upper funnel) strategies that support the needs of different country markets.
- Cultivate and manage strategic relationships with key publisher partners, which includes negotiating favorable deals and ensuring optimal programmatic best practices.
- Own daily on-platform DSP campaign monitoring, pacing, optimization, tracking and reporting.
- Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV and other channel metrics.
- Surface opportunities for testing and improvements based on daily, weekly and monthly trends.
- Work cross-functionally (creative, product marketing, brand) with a Programmatic lens to educate and put our best foot forward to meet acquisition goals and initiatives.
- Develop strong partnerships with our agency and other programmatic partners to ensure strategic alignment, best practices and uncover testing opportunities.
Skills:
- A BA/BS degree or equivalent practical experience preferred
- 3+ years of demonstrated ability with programmatic advertising - both direct and via DSPs.
- Hands-on keyboard experience in DSPs (DV360, TTD, Amazon, etc) and ad servers (CM360)
- Experience building and managing successful partnerships with publishers.
- Experience working cross-functionally and optimizing towards multiple KPIs
- A firm grasp of analytics, testing, and metrics driven (performance) marketing
- Familiarity with ad serving, tracking, and attribution technologies
- Excellent oral and written communication skills
- A desire to hit the ground running in a fast-paced environment
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- A passion for marketing, staying up to date on industry and platform news
- High levels of integrity, autonomy, and self-motivation
Education:
A BA/BS degree or equivalent practical experience
Source : eTeam Inc.