Programmatic Marketing Specialist - Ursus, Inc.
Oakland, CA
About the Job
JOB TITLE: Programmatic Marketing Specialist
LOCATION: Oakland, CA
DURATION: 1 year
PAY RANGE: $39-$49/hr
TOP 3 SKILLS:
Company:
Our client, a cutting-edge fintech organization using blockchain technology to democratize the global economy is currently recruiting for a Programmatic Marketing Specialist to bring onto the team.
Job Description:
Our client is looking for an extraordinary Performance Marketing Specialist to help drive and scale new user growth through our Programmatic channels in US and international markets. As a member of the Demand Generation team, you'll influence Programmatic strategy across our core payments business and SaaS products. You will take a data driven approach, increasing efficiency through optimizations and testing. You will report to the Marketing Performance Lead.
You Will:
Skills You have:
IND123
LOCATION: Oakland, CA
DURATION: 1 year
PAY RANGE: $39-$49/hr
TOP 3 SKILLS:
- 3+ years of demonstrated ability with programmatic advertising - both direct and via DSPs.
- Hands-on keyboard experience in DSPs (DV360, TTD, Amazon, etc) and ad servers (CM360)
- Experience building and managing successful partnerships with publishers. Experience working cross-functionally and optimizing towards multiple KPIs
Company:
Our client, a cutting-edge fintech organization using blockchain technology to democratize the global economy is currently recruiting for a Programmatic Marketing Specialist to bring onto the team.
Job Description:
Our client is looking for an extraordinary Performance Marketing Specialist to help drive and scale new user growth through our Programmatic channels in US and international markets. As a member of the Demand Generation team, you'll influence Programmatic strategy across our core payments business and SaaS products. You will take a data driven approach, increasing efficiency through optimizations and testing. You will report to the Marketing Performance Lead.
You Will:
- Collaborate closely with the Programmatic team members to develop acquisition (lower funnel) and brand awareness (upper funnel) strategies that support the needs of different country markets.
- Cultivate and manage strategic relationships with key publisher partners, which includes negotiating favorable deals and ensuring optimal programmatic best practices.
- Own daily on-platform DSP campaign monitoring, pacing, optimization, tracking and reporting.
- Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV and other channel metrics.
- Surface opportunities for testing and improvements based on daily, weekly and monthly trends.
- Work cross-functionally (creative, product marketing, brand) with a Programmatic lens to educate and put our best foot forward to meet acquisition goals and initiatives.
- Develop strong partnerships with our agency and other programmatic partners to ensure strategic alignment, best practices and uncover testing opportunities.
Skills You have:
- A BA/BS degree or equivalent practical experience preferred
- 3+ years of demonstrated ability with programmatic advertising - both direct and via DSPs.
- Hands-on keyboard experience in DSPs (DV360, TTD, Amazon, etc) and ad servers (CM360)
- Experience building and managing successful partnerships with publishers.
- Experience working cross-functionally and optimizing towards multiple KPIs
- A firm grasp of analytics, testing, and metrics driven (performance) marketing
- Familiarity with ad serving, tracking, and attribution technologies
- Excellent oral and written communication skills
- A desire to hit the ground running in a fast-paced environment
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- A passion for marketing, staying up to date on industry and platform news
- High levels of integrity, autonomy, and self-motivation
IND123
Source : Ursus, Inc.
