Programmatic Marketing Specialist at The Planet Group

Location: REMOTE
Duration: 12 Months
Hourly Rate: $48.75/hour 

Planet Interactive is looking for a Programmatic Marketing Specialist with 3+ years of demonstrated ability with programmatic advertising - both direct and via DSPs to join our well known financial services client on a 12-month contract. This role will be full-time, working 40 hours per week. 

Programmatic Marketing SpecialistResponsibilities: 

• Collaborate closely with the Programmatic team members to develop acquisition (lower funnel) and brand awareness (upper funnel) strategies that support the needs of different country markets.
• Cultivate and manage strategic relationships with key publisher partners, which includes negotiating favorable deals and ensuring optimal programmatic best practices.
• Own daily on-platform DSP campaign monitoring, pacing, optimization, tracking and reporting.
• Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV and other channel metrics.
• Surface opportunities for testing and improvements based on daily, weekly and monthly trends.
• Work cross-functionally (creative, product marketing, brand) with a Programmatic lens to educate and put our best foot forward to meet acquisition goals and initiatives.
• Develop strong partnerships with our agency and other programmatic partners to ensure strategic alignment, best practices and uncover testing opportunities.

Programmatic Marketing Specialist Qualifications:

• BA/BS degree or equivalent practical experience preferred
• Hands-on keyboard experience in DSPs (DV360, TTD, Amazon, etc) and ad servers (CM360)
• Experience building and managing successful partnerships with publishers.
• Experience working cross-functionally and optimizing towards multiple KPIs
• A firm grasp of analytics, testing, and metrics driven (performance) marketing
• Familiarity with ad serving, tracking, and attribution technologies