Public Relations & Influencer Coordinator - Arezzo & Co

Join the Schutz Team: Where Fashion Meets Fearlessness

Are you ready to step into a world where confidence and boldness define every stride? At Schutz, we don’t just follow trends; we set them. Founded in 1995 by Alexandre Birman, Schutz has been a trailblazer in attainable luxury, redefining fashion with footwear that makes a statement.

Our shoes aren’t just accessories—they're the standout pieces that complete any look. Each collection is meticulously crafted to deliver trend-forward designs that capture attention and inspire outfits. At Schutz, every new release is a conversation starter, designed to elevate your style and embody the essence of fearless fashion.

If you're passionate about leading the fashion conversation and want to be part of a brand that is as dynamic as its footwear, we invite you to join us. Embrace the opportunity to contribute to a legacy of chic, sophisticated, and audacious style. Come be a part of a team where fashion is more than a statement—it’s an attitude.

Job Summary:

The Public Relations & Influencer Coordinator for Schutz is essential to developing and executing effective communication and influencer marketing strategies to enhance brand visibility and reputation. This role involves building and nurturing relationships with press and influencers, managing influencer campaigns, and ensuring alignment with the company's communication objectives. The Coordinator will identify and engage with press and influencers whose audiences align with our brand, collaborate with internal teams to create impactful marketing campaigns, and ensure clear, positive communication with all stakeholders.

Key Responsibilities:

• Identify and research relevant press outlets and influencers that align with the brand’s target audience and messaging.

• Develop and maintain a comprehensive database of influencers, categorizing them based on location, demographics, and reach.

• Collaborate with internal teams to align PR and influencer marketing strategies.

• Manage and oversee product send-outs to press, influencers, celebrities, and stylists.

• Conduct outreach to influencers, brief them on partnerships, and draft initial contracts to ensure mutually beneficial relationships.

• Provide necessary brand materials to PR agencies as needed.

• Draft and deliver clear, compelling briefs to influencers, outlining campaign objectives, key messages, and deliverables.

• Monitor influencer content to ensure adherence to brand guidelines and relevance to the intended audience.

• Track and analyze the performance of influencer marketing campaigns, offering insights and recommendations for future initiatives.

• Stay informed on industry trends, social media platforms, and emerging influencers to identify new opportunities.

• Serve as a liaison between influencers and internal stakeholders, addressing concerns and facilitating smooth collaborations.

• Prepare and distribute monthly communication recaps to the executive team.

• Measure the impact of influencer campaigns on brand awareness, engagement, and other relevant metrics.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 2-3 years of relevant work experience.

• Proven experience in influencer marketing or public relations.

• Strong interpersonal and negotiation skills.

• Excellent written and verbal communication abilities.

• Familiarity with social media platforms and influencer marketing tools.

• Analytical mindset with the ability to interpret data and derive actionable insights.