Rain Media: Marketing Director - IntegrateUp

Position Overview

Do you know how to drive new customer revenue in a D2C Brand?

Do you have deep knowledge of VSLs, funnels, advertorials, sales copy, and AOV?

Do you have a performance-driven mindset where you let data make decisions?

Then, this opportunity at Rain Media is for you!

Rain Media is the company that launched the highly successful brand, Organics Ocean. Organics Ocean is an ecommerce brand bringing unique supplements to market, and the company is experiencing rapid growth. The only way to keep up with demand is to build a team of A-players and create the systems needed to grow and scale.

Rain Media is seeking an experienced and highly resourceful Marketing Director to spearhead our marketing initiatives, with a focus on scaling our performance and creative efforts. This role is pivotal in driving revenue growth by exploring new marketing channels and optimizing existing ones. The ideal candidate will be a problem-solver with a deep understanding of D2C e-commerce, media buying, and direct response marketing. They will need to proactively eliminate bottlenecks in our creative process and support the performance marketing team while identifying new opportunities to drive sales. We are open to hiring globally, but this person must be able to work within US time zones. The Marketing Director will work closely with internal teams and external partners to expand our marketing reach and optimize campaigns across channels.

This is a dynamic role that requires someone who can think creatively, manage multiple projects, and implement new strategies to fuel new customer sales. The right candidate should be ready to take ownership of marketing processes, support team performance, and uncover new revenue streams while keeping up with industry trends and innovations.

If you’re ready to join a fast-paced, high-growth company and be the rainmaker that drives our performance, this role is for you.

**Must be comfortable stepping into $1million/month in ad spend, and scaling it to $6m/m**

Responsibilities (tasks associated with the role)

Video Sales Letter Creation

• Lead the creative process for the VSL, including scripting, storyboarding, and messaging, to ensure the content is engaging, persuasive, and aligned with brand standards.
• Collaborate with copywriters, designers, and video production teams to produce high-converting VSL content.
• Oversee the development of compelling calls to action (CTAs) to drive conversions.
• Adjust the strategy based on data insights to improve audience targeting and message delivery.

Creative Process Management

• Lead the creative process by combining data insights with creative execution, ensuring that creative assets align with performance goals. Push innovative ideas to test and scale campaigns effectively.
• Eliminate bottlenecks in the creative production process to ensure performance marketers can execute campaigns efficiently.
• Hire and manage additional creative talent as contractors to support ad creation and other marketing needs.
• Collaborate with copywriters, our performance marketers, and designers to create effective presale pages, advertorials, and other conversion-focused content.

Revenue Growth & New Channels

• Identify and implement new revenue opportunities through channels such as affiliate marketing, influencer partnerships, native, and direct mail.
• Develop and launch an affiliate marketing program, including setting up an affiliate portal and building relationships with direct affiliates and networks.
• Drive the expansion of sales channels by researching and onboarding platforms such as Outbrain, Taboola, and other display advertising networks.
• Test these new channels while proposing a spend budget, a data backed process to make decisions to scale or cut losses. 

Team Accountability & Collaboration

• Hold the performance marketing team accountable for delivering new ads and creative, offering support and guidance with a light-touch management style.
• Collaborate with cross-functional teams to drive innovative marketing strategies that support business objectives.
• Support Amazon team with UGC and video ad creative

Strategic Innovation

• Utilize a deep understanding of omnichannel marketing to drive growth (Facebook, Google/YT, Microsoft, TikTok, Outbrain, Affiliates, etc.). 
• Drive new marketing funnel strategies and develop angles that align with business goals.
• Leverage AI tools and technologies to enhance creative production and optimize marketing workflows.
• Ensure new advertorials and presale pages are optimized for top-performing products.

Requirements (expected proficiencies to excel in this role)

Hard skills needed for this role:

• Tech Stack Knowledge:
  • Ecommerce Platforms: Shopify, META/IG/TikTok/ IGTT Shop/Google/ Bing/Amazon
  • Data Tracking: Triple Whale 
  • Page Builders: Go High Level Gempages
  • Other SaaS: ClickUp, G Suite, SLACK, Klaviyo, Postscript
• Highly proficient in media buying (Facebook, Google, TikTok)
• Managing and driving data drive creative strategy for FB TT.
• Dashboard analysis with ability to make decisions based on data
• Understand what’s in-scope and out-of-scope for performances vs. growth marketing
• Excellent math skills
• Proven experience in D2C e-commerce marketing, with a strong background in media buying and digital advertising.
• Direct response marketing experience and VSLs.
• Experience in the supplements industry is preferred but not required.

Soft skills needed for this role:

• Strong problem-solving and resourcefulness 
• Ability to manage multiple projects and tasks effectively, with strong organizational skills.
• Excellent communication skills with the ability to articulate strategies, provide feedback, and keep leadership informed.
• Able to navigate a fast-paced environment
• Adaptable and flexible
• Resilient under pressure

Additional requirements:

• Willingness to work US time zones, regardless of geographic location.
• 5 years’ experience in marketing
• Proven experience scaling an e-comm brand beyond 7 figures in monthly spend
• Access to a computer 
• Reliable internet connection
• Reliable and distraction-free work environment

KPI’s Aligned to this Role

# of new customers, ROAS, new channel revenue

Software Utilized by Company

Klaviyo, Postscript, Go High Level, Gem Pages, Shopify, ClickUp, Slack, Google Workspace, Dropbox, Microsoft360, GoDaddy

Current Team Members

CEO, COO, Director of Internal Growth, Admin and Customer Service Manager, In-House Customer Service Team, Controller, Fulfillment, 2x FB/IG Marketors,Youtube/Google buyer, Developer, 3x Designers, Branding Contractor, Amazon team, Email Agency

Offer Details

This is a full-time, remote, W-2 employee position (US candidates), or contractor (outside the US).

Pay is $150,000 /year based on experience. Benefits include a generous variable compensation package.

About Organics Ocean

To learn Daniel’s story and more about Organics Ocean, visit the website.

The company is a place for innovation. Team roles and responsibilities are clear, and the passion of being a part of something bigger than one’s self is shared among everyone. The environment is casual, but the work is serious. Riding this wave of growth only works with A-Players on the team, and that is what everyone is, an A-Player.

Cultural Pillars:

• Accountability: Take full ownership of your responsibilities and their outcomes. You commit to seeing tasks through, accepting both successes and failures as your own, and continuously learning and improving along the way.
• Attention to Detail: We are fully focused on the task at hand. In eCommerce, every action has a ripple effect—one mistake can impact the entire process. By carefully attending to your work, you ensure that each detail contributes to the success of the whole.
• Honesty & Trust: We are transparent, even when it's difficult. Speaking up about hard truths, especially when mistakes are made, helps us address issues before they become bigger problems. As a company, we need to know the challenges in order to fix them. Avoiding the truth only allows issues to fester and harm the company in the long run.
• Innovation: We are continuously pushing the boundaries and exploring new ideas. We're not tied to the status quo—if you see an opportunity for improvement, speak up. We value and encourage fresh thinking to drive the company forward.
• Move Fast and Persevere: We push forward with speed and determination, even when things get tough. In the fast-paced world of eCommerce and startups, challenges are inevitable. Success comes from acting quickly, adapting, and staying resilient when obstacles arise. We don’t slow down when things get hard—we press through and keep moving forward.

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