Regional Market Development Manager - Solid Tumor Oncology - ThermoFisher Scientific
Allentown, PA
About the Job
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
At Thermo Fisher Scientific, we do meaningful work, that makes a positive impact on a global scale! Join more than 100,000 colleagues who bring our Mission to life every single day to enable our customers to make the world healthier, cleaner, and safer. We have the resources here to achieve your career goals and help take science a step beyond by developing solutions for some of the world’s toughest challenges. This includes protecting the environment, making sure our food is safe, and helping find cures for cancer.
Location/Division Specific Information
This position is located within the Clinical Next-Generation Sequencing Division of the Life Sciences Solutions Group at Thermo Fisher Scientific.
How will you make an impact?
As a member of the North America Regional Market Development Team, you will be responsible for marketing strategy and tactical implementation of activities and results supporting key product lines and application areas while implementing projects in cross-functional teams. You will drive downstream marketing for NGS product lines developed for solid tumor clinical oncology. You will enable new product introductions, sustain existing product offerings, and communicate the value of our portfolio of Ion Torrent and Oncomine solutions to customers.
What will you do:
+ Build multi-channel coordinated marketing plans for NGS applications, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical programs
+ Guide the development of copy and creative content for clinical oncology markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation
+ Develop sales training, customer education materials, and marketing plans in collaboration with product management, global marketing, medical affairs, and commercial teams
+ Develop a robust lead generation and sales opportunity funnel through promotional initiatives and marketing-led events such as webinars and tradeshows
+ Successfully engage with advertising agencies to deliver high-quality assets, including content for print and digital collateral, PR, customer-facing presentations, tradeshows and promotional materials
+ Maintain and analyze campaign metrics to measure the efficiency of marketing activities
+ Manage marketing budgets and optimize the promotional mix of campaigns to achieve a high return on investment
+ Maintain relationships and projects with external collaborators such as customer KOLs, pharmaceutical partners, patient advocacy groups, and sales channel partners
How will you get here?
Education
+ Bachelor’s degree required _(preferably in molecular biology, genetics, or other related scientific field)_
+ Master’s degree in relevant scientific field or business administration preferred
Experience
+ 4+ years of hands-on experience in marketing, sales, and/or molecular assay development with growing scope and responsibility in the genomics, molecular diagnostic, or oncology arenas.
+ Prior sales, marketing, or technical experience with next-generation sequencing technologies and/or oncology diagnostics
Knowledge, Skills and Abilities
+ Self-starter and collaborative within project teams, and successful track record working in matrix environments
+ Skill managing sophisticated marketing projects with a strong attention to detail
+ Adept at building and maintain relationships with influential customers and key opinion leaders
+ Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance
+ Ability to manage project scope, budget, and schedule to achieve timely results
+ Excellent written and oral communication skills
+ Adept with Microsoft Word, Excel, PowerPoint, and Outlook
+ Approximately 10-15% domestic and international travel
Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.
Compensation and Benefits
The salary range estimated for this position based in California is $103,100.00–$140,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
+ A choice of national medical and dental plans, and a national vision plan, including health incentive programs
+ Employee assistance and family support programs, including commuter benefits and tuition reimbursement
+ At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
+ Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
+ Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
At Thermo Fisher Scientific, we do meaningful work, that makes a positive impact on a global scale! Join more than 100,000 colleagues who bring our Mission to life every single day to enable our customers to make the world healthier, cleaner, and safer. We have the resources here to achieve your career goals and help take science a step beyond by developing solutions for some of the world’s toughest challenges. This includes protecting the environment, making sure our food is safe, and helping find cures for cancer.
Location/Division Specific Information
This position is located within the Clinical Next-Generation Sequencing Division of the Life Sciences Solutions Group at Thermo Fisher Scientific.
How will you make an impact?
As a member of the North America Regional Market Development Team, you will be responsible for marketing strategy and tactical implementation of activities and results supporting key product lines and application areas while implementing projects in cross-functional teams. You will drive downstream marketing for NGS product lines developed for solid tumor clinical oncology. You will enable new product introductions, sustain existing product offerings, and communicate the value of our portfolio of Ion Torrent and Oncomine solutions to customers.
What will you do:
+ Build multi-channel coordinated marketing plans for NGS applications, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical programs
+ Guide the development of copy and creative content for clinical oncology markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation
+ Develop sales training, customer education materials, and marketing plans in collaboration with product management, global marketing, medical affairs, and commercial teams
+ Develop a robust lead generation and sales opportunity funnel through promotional initiatives and marketing-led events such as webinars and tradeshows
+ Successfully engage with advertising agencies to deliver high-quality assets, including content for print and digital collateral, PR, customer-facing presentations, tradeshows and promotional materials
+ Maintain and analyze campaign metrics to measure the efficiency of marketing activities
+ Manage marketing budgets and optimize the promotional mix of campaigns to achieve a high return on investment
+ Maintain relationships and projects with external collaborators such as customer KOLs, pharmaceutical partners, patient advocacy groups, and sales channel partners
How will you get here?
Education
+ Bachelor’s degree required _(preferably in molecular biology, genetics, or other related scientific field)_
+ Master’s degree in relevant scientific field or business administration preferred
Experience
+ 4+ years of hands-on experience in marketing, sales, and/or molecular assay development with growing scope and responsibility in the genomics, molecular diagnostic, or oncology arenas.
+ Prior sales, marketing, or technical experience with next-generation sequencing technologies and/or oncology diagnostics
Knowledge, Skills and Abilities
+ Self-starter and collaborative within project teams, and successful track record working in matrix environments
+ Skill managing sophisticated marketing projects with a strong attention to detail
+ Adept at building and maintain relationships with influential customers and key opinion leaders
+ Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance
+ Ability to manage project scope, budget, and schedule to achieve timely results
+ Excellent written and oral communication skills
+ Adept with Microsoft Word, Excel, PowerPoint, and Outlook
+ Approximately 10-15% domestic and international travel
Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.
Compensation and Benefits
The salary range estimated for this position based in California is $103,100.00–$140,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
+ A choice of national medical and dental plans, and a national vision plan, including health incentive programs
+ Employee assistance and family support programs, including commuter benefits and tuition reimbursement
+ At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
+ Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
+ Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Source : ThermoFisher Scientific
